Saudi Platform SEEN Launches to Simplify Experience for Newcomers and Visitors

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SEEN, a new Saudi-born digital platform, has launched with a mission to simplify the journey for the record numbers of newcomers, visitors, and expats arriving in the Kingdom. The platform, which is aligned with the goals of Vision 2030, unites trusted services into one easy-to-use hub to help new arrivals feel at home faster.


Key Highlights

The new platform is designed as a one-stop-shop for those new to the Kingdom:

  • New Platform Launch: The official launch of the SEEN digital platform.
  • Core Mission: To redefine how newcomers and visitors experience Saudi Arabia by making every first step simpler and more rewarding.
  • Target Audience: Newcomers, expats, families moving to Saudi, and short- and long-term visitors.
  • Upcoming Feature: A SEEN AI smart assistant for finding services is listed as “coming soon”.

A One-Stop Hub for Newcomers

Finding the right services in a new country can be challenging. SEEN addresses this by putting the most needed services in one trusted, centralized hub. The platform’s core features include “Life Setup Packs”—bundles of essential services designed around user needs—and categorized discovery of everything from government apps and home maintenance to pet and car services.


An Opportunity for Local Service Providers

The platform also creates a powerful new channel for local businesses. Through SEEN, service providers can become the first choice for newcomers and visitors looking to settle in. The platform is actively inviting B2C service providers across key sectors—such as housing, health, tourism, and home services—to join its network and gain visibility with this high-value audience.

Source: SEEN

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