A new Dubai-born, members-only e-commerce platform, Luxury For You, has officially launched in the UAE, aiming to capture a significant share of the region’s burgeoning luxury market. The startup is deploying a unique hybrid model that combines a capital-light online platform with exclusive physical and digital services to redefine the luxury shopping experience.
By The Numbers
- Brands Offered: 1,200+
- GCC Luxury Market Value: $12.8 Billion
- Available Inventory Value: Over $300 Million
- Global Shipping Reach: 130 Countries
An Inventory-Free Model for a Thriving Market
Founded by entrepreneurs Karan Singh Ahluwalia and Vaibhav Singh, Luxury For You operates on an efficient, inventory-free business model. Instead of holding stock, the platform partners directly with international luxury supply chains. This capital-light approach gives its members access to a massive inventory valued at over $300 million—including rare capsules and forward-season collections that often don’t reach the Middle East—without tying up capital. This model positions the startup to address a multi-billion-dollar opportunity, as online luxury penetration in the UAE is only 13%, compared to 20% globally.
Redefining Exclusivity With a Hybrid Approach
Luxury For You distinguishes itself by blending digital scale with personalized service through a hybrid offering:
- Digital Innovation: The platform provides members with “insider pricing,” early access to global collection drops, and a personal WhatsApp concierge service, tapping into the preference of 78% of UAE luxury shoppers who favor the messaging app for commerce.
- Physical Presence: An appointment-only Experience Center in Downtown Dubai allows members to enjoy private styling consultations, try on rare pieces, and attend exclusive events, bridging the gap between online convenience and in-person luxury service.
Tackling Trust and Sustainability
The platform directly addresses two key concerns in the luxury market: authenticity and sustainability.
- NFC-Verified Authenticity: To combat counterfeiting, pre-loved items are shipped with an NFC tag for instant verification, a crucial feature for the 27% of regional online shoppers who require additional authentication.
- Insider Exchange Program: The platform promotes a circular economy by enabling members to resell their past purchases with full authentication and support, catering to a growing demand for sustainable luxury.
About Luxury For You
Luxury For You is a Dubai-based, members-only luxury platform connecting global fashion with regional shoppers. Founded in 2025, it offers a curated selection of over 1,200 designer brands. The platform combines a global e-commerce offering with exclusive services like a WhatsApp concierge and a physical Experience Center to create a new standard for luxury retail in emerging markets. For a limited time, the platform is offering free membership.
Looking Ahead
Luxury For You’s hybrid, capital-light model is a sophisticated approach to a traditionally inventory-heavy industry. By focusing on service, exclusivity, and trust, the startup is well-positioned to build a strong community and capture a significant share of the GCC’s growing online luxury market.
Source: Zawya
