Talabat, the leading on-demand delivery platform in Kuwait, has partnered with local home fragrance brand ZAHI, making its full range of products available for on-demand delivery. The move is a significant step in talabat’s broader strategy to expand its offerings beyond food and groceries and into the wider lifestyle and home goods e-commerce space.
A Strategic Shift Beyond Food Delivery
This partnership marks a deliberate evolution for talabat as it moves to become a comprehensive ecosystem for daily life, not just a food delivery app. By strategically onboarding brands in emerging sectors like home fragrances, the platform is catering to the modern consumer’s expectation for fast, seamless, and convenient access to an increasingly diverse range of products. The move signals talabat’s ambition to redefine convenience in the region.
Empowering Local Brands
The collaboration underscores talabat’s commitment to supporting homegrown Kuwaiti businesses and enabling them to thrive in the digital economy. By joining the platform, local brands like ZAHI gain immediate access to talabat’s massive customer base, advanced digital infrastructure, and extensive network of logistics partners.
“Our partnership with Zahi comes as part of our ongoing efforts to expand the range of services we offer on our platform,” said Bader Al-Ghanim, Vice President and Managing Director of talabat Kuwait. “We remain dedicated to supporting promising local brands, and through this collaboration, we seek to strengthen the presence of Kuwaiti ventures in the e-commerce space.”
Scaling Craftsmanship Through Technology
For ZAHI, the partnership provides a powerful new channel to market, allowing the artisan brand to scale its reach across the country without needing to build out its own logistics network.
“With the help of an end-to-end logistics and tech-enabled delivery partner like talabat, we are delighted to increase accessibility to Zahi products across Kuwait and reach customers wherever they are, while preserving the quality and craftsmanship that define our brand,” said Khaled Alajeel, Managing Partner of Zahi.
About the Partners
- Talabat: The leading on-demand online ordering and delivery platform in the MENA region, offering a wide range of products from restaurants, grocery stores, pharmacies, and now, lifestyle brands.
- ZAHI: A Kuwaiti brand specializing in artisan diffusers and home perfumes designed to capture the unique experience of Kuwait.
Looking Ahead
This partnership is a clear indicator of talabat’s ambition to become an all-encompassing “everything app” for daily life in Kuwait. For local brands, it presents a powerful new route to market, demonstrating a growing synergy between major tech platforms and homegrown businesses that is vital for the growth of the local digital economy.
Source: Zawya
