Keeta, the delivery platform launched by Meituan, has significantly expanded its merchant ecosystem in Kuwait, onboarding thousands of small and medium-sized businesses (SMBs) and local culinary favorites. The move reinforces the company’s long-term commitment to supporting Kuwait’s entrepreneurial community and empowering homegrown businesses to succeed in a competitive digital market.
Fostering Kuwait’s Culinary Landscape
Since its launch, Keeta has focused on creating a platform that reflects the nation’s diverse food scene. The growing roster of partners includes well-known local names such as Freej Swaeleh, celebrated for its traditional Kuwaiti cuisine; Meme’s Curry, which offers Japanese flavors; and the popular dessert brand UR Cookies.
This expansion aligns with Keeta’s core philosophy of ‘Eat Better. Live Better,’ which champions the idea that providing better access to quality local options and strengthening community businesses contributes to a higher quality of life for everyone.
A Partnership-Driven Approach to Growth
Keeta differentiates itself by offering a hands-on, partnership-based support model tailored to the specific needs of SMBs. This includes dedicated onboarding assistance, menu engineering insights, and operational advisory to help merchants optimize their online presence and performance. By providing data-driven recommendations and continuous guidance, Keeta aims to help new culinary innovators and established family-owned eateries alike expand their customer reach and achieve sustainable growth.
Commenting on the expansion, Ebrahim Hameed, Head of SMB business at Keeta Kuwait, said, “Kuwait’s homegrown businesses are the backbone of its food culture and community life. For us, supporting them goes far beyond onboarding; it is about building long-term relationships and helping them grow with confidence. ‘Eat Better. Live Better.’ reflects our belief that by empowering these businesses, we uplift the community as a whole.”
Merchants Voice Their Support
The platform’s collaborative approach has been well-received by its local partners, who report increased visibility and access to new customer segments.
Blob, a local merchant, commented, “What we valued most was Keeta’s consistent and professional follow-up. They listened to our challenges, provided thoughtful recommendations, and collaborated with us on meaningful improvements. For a homegrown business like ours, having a partner that understands our ambitions and supports them makes a real difference.”
Najaf Restaurant added, “Keeta’s team supported us from the beginning with genuine care. They helped us optimise our menu, understand customer behaviour, and position ourselves better online. We immediately felt the impact in new orders and higher visibility. It felt like working with a partner, not just a platform.”
About Keeta
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” Keeta is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. Keeta was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
Source: Zawya
