Snap Inc. has successfully concluded the fourth consecutive year of its AR Ramadan Mall on Snapchat, an immersive digital shopping experience that has become a key feature for brands and consumers during the Holy Month. The 2025 results demonstrate significant growth in user engagement and underscore the power of augmented reality in catering to seasonal consumer behaviors across the MENA region.
A Digital Souq Meets GCC Heritage
This year’s AR Mall transformed the user experience into a mystical digital village, drawing inspiration from the architectural charm of GCC heritage towns. Users could navigate virtual streets lined with digital storefronts, allowing for social browsing and discovery that mirrors the communal spirit of Ramadan. The design intentionally fostered participation and social exploration, enabling brands to connect with audiences in a contextually relevant and natural way.
Record-Breaking User Engagement
The 2025 AR Ramadan Mall achieved remarkable reach, engaging over 16.8 million Snapchatters across the MENA region and generating 250 million impressions. The platform saw a significant increase in interaction, with the average AR engagement time per user rising by 30.25% compared to 2024, reaching over 26 seconds within brand environments.
Key metrics highlighted the social nature of the experience, with over 265,100 total shares and user-to-user redistributions as friends and family explored the digital mall together. The experience also drove over 195,100 swipes, indicating strong user intent and interaction with the featured products and collections.
Major Brands Embrace AR Commerce
A diverse portfolio of regional and international brands participated in the 2025 mall, spanning sectors from beauty and fashion to electronics and F&B. Notable brands included Givenchy, NiceOne, Al Majed Oud, Faces, Max Fashion, Tecno, Adfaz, Almarai ‘Alyoum, and Keeta. These companies leveraged the interactive AR environments to offer Snapchatters innovative ways to explore their latest offerings throughout the Holy Month.
Mohammed Bouarib, Regional Creativity Strategy Lead at Snap Inc., commented on the campaign’s success. “The AR Ramadan Mall is more than a digital storefront; it is a digital landmark that mirrors the heartbeat of the community,” he stated. “By blending the spirit of the Holy Month with immersive technology, we’ve turned seasonal discovery into a shared cultural event, proving that when AR is built for connection, it commands unrivaled attention and measurable impact.”
About Snap Inc.
Snap Inc. is a technology company. The company believes that the camera presents the greatest opportunity to improve the way people live and communicate. Snap contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. Its main products include Snapchat, a visual messaging app that enhances relationships with friends, family, and the world; Lens Studio, an augmented reality platform for creators; and Spectacles, its wearable AR glasses.
Source: mystartupworld
