Tactical, the global creative and innovation agency based in Dubai, has announced the launch of MAiK (“make”), its new AI creative studio dedicated to building social-native content at speed and scale. Built to cut through the complexity surrounding AI, MAiK is designed as a creative playground for brands to test, learn, and ship AI-generated content without limits.
Key Highlights
The new studio is built on a philosophy of creative freedom and technological agility:
- New AI Creative Studio: The launch of MAiK.
- Core Mission: To provide a space for brands to experiment with AI-generated and AI-modified content without boundaries.
- Model Agnostic: The studio adopts a model-agnostic approach, using the best AI tools for each specific project to achieve optimal results.
- GCC-First: The launch underscores Tactical’s commitment to driving innovation from the GCC to the world.
A Creative Playground for the AI Era
At its core, MAiK is built on the belief that creativity thrives without rules. By pairing this spirit of freedom with the possibilities of AI, the studio enables brands to experiment beyond traditional limitations, move faster, and unlock new forms of storytelling. The focus is on making the process simple and effective, helping brands scale their social creative output while keeping excellence and brand safety at the core.
“AI is a common discussion point for our partners and industry, and while there’s growing excitement, there’s also a lack of clarity on how to best use this new and evolving tech,” said Mike Khouri, CEO of Tactical. “That’s why we built MAiK, a playground purpose-built for ambitious brands to experiment, move fast, and push creativity further.”
Creativity at the Pace of Culture
MAiK is hands-on, experimental, and rooted in Tactical’s belief that creative should always move at the pace of culture. Khouri added, “We’ve always pushed creativity like a sport – fast, fearless, and built to disrupt. MAiK turns that mindset into action… Launching MAiK from the GCC is no accident either, this is a region that thrives on innovation, and it’s the perfect place to show how AI can unlock what’s possible for creativity worldwide.”. The launch positions the region as a hub for culture-led marketing and entertainment-driven creativity.
Source: Zawya
