For the second consecutive year, Amazon Egypt has announced a strategic collaboration with the entrepreneurial reality show Shark Tank, aiming to accelerate the growth of local small and medium-sized businesses (SMBs) and entrepreneurs. The partnership connects visionary founders with Amazon’s extensive resources, fostering innovation and advancing e-commerce adoption across the country.
A Gateway To E-commerce Growth
Through this collaboration, entrepreneurs featured on the show gain access to a suite of tools designed to streamline their digital transformation. This includes AI-powered solutions that simplify everything from creating product listings to optimizing pricing and inventory management. Participants can leverage Amazon’s advanced fulfillment network, Fulfillment by Amazon (FBA), which handles storage, packing, delivery, and customer service, making their products eligible for Prime’s fast delivery. Furthermore, sellers benefit from Amazon’s secure payment processing, advertising tools, and educational resources like Seller University, all managed through the Seller Central platform.
Success Story The Pavo Effect
The impact of the partnership was clearly demonstrated in the previous season with the success of Pavo, a local brand that received Amazon Egypt’s “Golden Ticket.” This special award provided the company with enhanced merchandising opportunities and dedicated account management, leading to significant growth. Khaled Elboraay, Founder of Pavo, commented on the experience, stating, “Appearing on Shark Tank gave our brand national exposure, and receiving Amazon’s Golden Ticket was a turning point that helped us turn this visibility into real growth. The combined impact of Shark Tank and Amazon expanded our customer base, strengthened our brand presence, and fueled our ambition to scale further.”
A Shared Commitment To The Local Ecosystem
The renewed collaboration underscores a mutual commitment to fostering Egypt’s burgeoning digital economy. Omar Elsahy, General Manager of Amazon Egypt, said, “The success stories of businesses like Pavo showcase the incredible potential of Egyptian entrepreneurs when provided with the right support. We are excited to continue our collaboration with Shark Tank, empowering more entrepreneurs to realize their ambitions.” Ahmed Luxor, CEO of Innovative Media Productions, the producers of Shark Tank, added, “We share the same commitment to empowering local businesses and equipping them with the tools they need to grow online. Amazon has shown great collaboration by providing valuable resources and reach for our entrepreneurs.”
About Amazon Egypt
Amazon Egypt is the local arm of the global e-commerce leader, Amazon. It provides customers across Egypt with a wide selection of products and reliable delivery. The platform serves as a critical catalyst for the country’s digital economy by empowering thousands of local small and medium-sized businesses with the tools, infrastructure, and market access needed to grow their operations online.
Source: Zawya
