Valu, the MENA region’s leading universal financial technology powerhouse, has announced the debut of its Shop’it marketplace directly within the Valu App. This app-first rollout provides users with a premium, streamlined way to shop from a broad range of brands and earn cashback on every eligible transaction.
Key Highlights
The new in-app experience is designed to create a unified and rewarding shopping ecosystem:
- New In-App Marketplace: The launch of the Shop’it marketplace directly within the Valu app, replacing the old standalone website.
- Unified Shopping Journey: Customers can browse and shop from local and international brand partners like Amazon, 2B, and B.Tech in one place.
- Integrated Cashback: Users can earn cashback on every eligible transaction, regardless of the payment method used, which is credited to their Valu Cashback Wallet.
- Exclusive Deals: The platform offers exclusive in-app discounts and deals that users won’t find elsewhere.
A Smarter, More Rewarding Shopping Experience
The new Shop’IT experience allows customers to browse and shop for a wide range of products from major local and international partners directly within the Valu app. This integration consolidates the shopping experience onto a single, seamless platform. A key feature is the unified cashback system; users can check out on any partner’s online platform using any payment method and still earn cashback on every transaction. The earned cashback is credited to their Valu Cashback Wallet and can be redeemed on future purchases.
A Data-Driven, Personalized Journey
The experience is enhanced through data enablement, which powers personalized recommendations and tailored offers based on each user’s preferences and needs. This ensures a more relevant and engaging experience every time they shop.
“By embedding Shop’IT within the Valu app, we are creating a unified, intuitive shopping ecosystem that enables users to discover, browse, and access exclusive offers in one place today, with a seamless end-to-end shopping journey coming in the next phase,” said Adham Ehab, Head of Products at Valu. “This evolution enhances convenience while offering competitive prices, strengthening how our customers engage with Valu and fostering deeper loyalty.”
The Ultimate Financial Partner
This launch is another step in Valu’s longer journey to build a more intuitive and valuable shopping experience for the modern consumer. With ongoing brand and feature additions, Valu is committed to being the ultimate financial partner for individuals seeking to manage their savings, optimize their spending, and live a better life on their own terms.
Source: Zawya
