Jordanian startup Bab Plus, which specializes in technology solutions for managing customer engagement, has secured a funding and support package from Zain Jordan’s influential innovation platform, ZINC. The agreement is part of Zain’s annual “Zain Al Mubadara” program, which is dedicated to fostering the growth of the local entrepreneurial ecosystem.
By The Numbers
- Cash Funding: 10,000 JOD
- Logistical Support: 1 Year
- Funder: Zain Innovation Platform (ZINC)
- ZINC Program: Zain Al Mubadara
Automating Customer Engagement for Growth
Bab Plus provides an integrated platform designed to help businesses accelerate their growth by streamlining marketing, sales, and customer service. Its core technology focuses on automating responses to customer inquiries across multiple digital channels, including websites, WhatsApp, and social media ads. This allows companies to improve their customer experience, enhance the performance of their digital advertising, and drive growth more effectively.
More Than Just Capital: A Full Support Package
The support from ZINC goes beyond the 10,000 JOD cash investment. Bab Plus will also receive a comprehensive, year-long logistical support package that includes crucial business services. This hands-on support covers:
- Accounting and financial services
- Legal advisory
- Technical consultations
- Visual identity and branding support
- Media promotion and marketing assistance
- Facilitation of market access opportunities
About the Partners
- Bab Plus: A Jordanian startup developing integrated technology to help companies manage and automate their customer interactions across marketing, sales, and service departments.
- Zain Innovation Platform (ZINC): As the innovation and entrepreneurship arm of Zain Jordan, ZINC is a key pillar in the Kingdom’s startup ecosystem. Its “Zain Al Mubadara” program has supported 253 startups to date, playing a vital role in transforming innovative ideas into successful businesses.
Looking Ahead
The backing from a major corporate player like Zain provides Bab Plus with not only essential capital but also invaluable mentorship, credibility, and market access. This partnership is a prime example of the growing trend of corporate-startup collaboration in Jordan, a crucial element for building a sustainable and thriving local tech ecosystem.
Source: Ammon News
