Hypeo AI, a Moroccan-based startup specializing in AI-driven influencer marketing, has announced the closing of a $200,000 Pre-Seed funding round. The investment was led by Madica, a program dedicated to supporting African tech startups, and will be used to expand the company’s operations and enhance its technological capabilities across the region.
Automating Influencer Marketing with AI
Hypeo AI is developing a cloud-based platform that leverages artificial intelligence algorithms to automate the entire influencer marketing workflow. The technology aims to streamline the process for brands, from identifying and vetting ideal content creators to verifying content, tracking performance metrics, managing payments, and overseeing entire advertising campaigns. This end-to-end solution is designed to bring greater efficiency and data-driven precision to brand-creator collaborations.
Fueling Regional Expansion
With the new capital, Hypeo AI is set to accelerate its mission of redefining the creator economy in the Middle East and North Africa. The funding will be instrumental in advancing the platform’s technology and facilitating its expansion into new markets across the MENA region.
“We aim to change the way brands collaborate with content creators in the region,” said Meriam Bessa, Co-founder and CEO of Hypeo AI. “Thanks to Madica’s support, we will be able to develop our tech ecosystem faster and expand into new markets within the Middle East and North Africa.”
Madica’s Commitment to African Innovators
This investment aligns with Madica’s core mission to bolster the entrepreneurial landscape across Africa. By providing funding, expertise, and access to global investment networks, the program empowers innovative companies like Hypeo AI to scale their solutions and make a significant impact on the continent’s growing digital economy.
About Hypeo AI
Founded in Morocco, Hypeo AI is a technology startup building an AI-powered platform to automate and optimize influencer marketing. The company provides brands with tools to discover partners, manage campaigns, process payments, and measure performance, simplifying the collaboration process with content creators.
Source: Jawlah
