Dubai has officially entered the digital streaming landscape with the launch of Dubai+, a new homegrown platform from Dubai Media. The service marks a significant step in the emirate’s transition from traditional television to on-demand digital content, tailored specifically for Emirati and Arab audiences.
The initiative, approved by His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, is designed to serve as a digital hub for culturally relevant entertainment and bolster Dubai’s rapidly growing creative economy.
A Strategic Move For Dubai’s Creative Economy
Dubai+ is positioned not merely as an entertainment platform but as a strategic asset for the emirate. By providing a dedicated space for local and regional content, the service aims to champion Arab storytellers, preserve cultural heritage, and offer family-friendly programming that resonates with audiences across the region.The platform’s launch supports Dubai’s broader vision of becoming a global hub for creative industries and digital innovation.
Extensive Content Library For Arab Viewers
At launch, Dubai+ offers an impressive library of approximately 30,000 hours of content. The diverse catalogue includes a rich mix of Emirati and Arab series and films, alongside international programmes, reality shows, and cultural documentaries.
The service also features dedicated children’s content and provides live sports streaming from Dubai. With new titles added regularly and the ability to download content for offline viewing, the platform is built to cater to modern viewing habits.
A Complementary Player In The Streaming Market
Rather than directly competing with global streaming giants, Dubai+ positions itself as a complementary service. Its core focus is on local storytelling and amplifying regional voices that are often underrepresented on international platforms.
Available on iOS, Android, and Smart TVs, the platform is completely free with no subscription fees, making it an accessible option for viewers across the region.
About Dubai+
Dubai+ is a free, on-demand streaming platform launched by Dubai Media. It offers a vast library of Emirati, Arab, and international content, including series, films, documentaries, and live sports. The service is designed to strengthen Dubai’s creative economy and provide a digital hub for culturally relevant, family-friendly entertainment for Arab audiences.
Source: MEA TechWatch
