Payment orchestration platform MoneyHash has announced a strategic partnership with WalaOne, a multi-partner digital loyalty wallet based in Saudi Arabia. The collaboration is set to provide merchants with seamless access to sophisticated loyalty and rewards programs through a single, unified infrastructure.
A Unified Infrastructure for Payments and Rewards
The integration connects MoneyHash’s powerful orchestration layer with WalaOne’s wallet, which aggregates loyalty points from a diverse network of merchant programmes. This allows merchants using MoneyHash to activate WalaOne’s loyalty features as easily as they would connect a payment gateway, digital wallet, or a buy-now-pay-later provider.
This streamlined approach eliminates the need for separate integrations, complex contracts, or the development of in-house loyalty logic, significantly lowering the barrier to entry for businesses looking to enhance customer retention.
Simplifying Loyalty for Merchants
By incorporating WalaOne’s functionality at the orchestration layer, MoneyHash empowers merchants to implement and scale loyalty initiatives without undertaking additional technical development. This integration means loyalty becomes an inherent outcome of the payment infrastructure rather than a separate product decision that requires re-engineering systems or creating new user flows.
Abdullah El Khayat, GM and Country Director of Saudi Arabia at MoneyHash, commented on the vision behind the partnership.
“At MoneyHash, we are building an ecosystem that gives merchants flexible access to top market solutions, and adding WalaOne strengthens this direction and brings new value to the customer experience.”
Obadah Khaled, Head of Business Unit at WalaOne, highlighted the mutual benefits of the collaboration.
“Partnering with MoneyHash helps us expand that value to a wider ecosystem, enabling businesses to integrate loyalty seamlessly and focus on better engagement rather than technical integration.”
Tapping into a Loyalty-Driven Market
The partnership is particularly timely for the Saudi market, where consumers are highly engaged with loyalty programmes. These initiatives are known to significantly influence shopping behaviour, average spending, and repeat visits. However, the technical complexity and fragmented nature of loyalty systems have traditionally limited their widespread adoption by businesses.
For consumers, the WalaOne platform allows users to earn points across different participating merchants and redeem them for a variety of rewards, including discounts, gift cards, airline miles, or purchase credits.
About MoneyHash
MoneyHash is a payment orchestration platform that provides businesses with a unified infrastructure to connect and manage various payment gateways, wallets, and other financial services through a single API.
About WalaOne
WalaOne is a multi-partner digital loyalty wallet in Saudi Arabia that enables users to collect and redeem points from a wide network of merchants, consolidating multiple loyalty programs into a single, convenient platform.
Source: Fintech News Middle East
