talabat, the MENA region’s leading on-demand delivery platform, has announced a strategic partnership with OSN+, a premier streaming service in the Middle East and North Africa. The collaboration, launching across Kuwait, Qatar, Oman, Bahrain, Jordan, Egypt, and Iraq, is set to significantly enhance the value proposition of talabat’s pro subscription service by integrating premium entertainment benefits.
From Delivery to Lifestyle Membership
The new partnership marks a significant step in talabat’s strategy to evolve its pro subscription beyond delivery perks into a comprehensive lifestyle membership. All talabat pro subscribers are now eligible for an exclusive 20% discount on their monthly OSN+ subscription fees.
Furthermore, to encourage trial and adoption, any talabat user who has not subscribed to OSN+ in the past 180 days will receive a complimentary one-month subscription to the streaming platform. This initiative allows new users to explore OSN+’s extensive library of exclusive series, blockbuster movies, and curated Arabic and international content.
A Strategic Vision for Regional Value
The collaboration is designed to create tangible value that enriches customers’ daily lives, integrating seamlessly into their digital routines.
Moiza Saeed, Sr. Director Ventures at talabat, commented on the move, stating, “Our partnership with OSN+ represents a significant milestone in our mission to transform talabat pro from a delivery subscription into a comprehensive lifestyle membership. Our collaboration with leading regional entertainment platforms like OSN+ is creating tangible value that enriches our customers’ daily experiences beyond their dining choices, establishing pro as an essential gateway to premium regional content and services.”
Qossay Alsattari, Associate Director of Partnerships at OSN+, added, “Our collaboration with talabat brings a premium lifestyle benefit that seamlessly connects food and entertainment. We’re excited to partner with a leading platform that continues to shape the region’s on-demand economy. At OSN+, we’re committed to delivering meaningful, continuous value through content that resonates, sparks emotion, elevates everyday moments, and excites audiences across MENA.”
Seamless Integration for Subscribers
The activation process is designed to be straightforward, allowing talabat pro members to claim their OSN+ benefits directly through the talabat app. Once activated, the subscription will auto-renew at the reduced rate, ensuring uninterrupted access to entertainment.
These new benefits are available to both new and existing talabat pro subscribers, including those currently on a trial period. The partnership kicks off a 12-month campaign where customers can redeem the offer, with the 20% discount continuing indefinitely as long as they maintain their active subscriptions.
About talabat
talabat is the leading on-demand delivery platform in the Middle East and North Africa (MENA) region. Founded in Kuwait in 2004, talabat has expanded its operations to the United Arab Emirates, Kuwait, Qatar, Egypt, Bahrain, Oman, Jordan, and Iraq. The platform serves over six and a half million active customers as of December 2024. Headquartered in Dubai, UAE, talabat is a subsidiary of Delivery Hero SE and leverages global expertise to drive innovation in the on-demand delivery sector.
Source: Zawya
