Huru, a homegrown UAE fintech company licensed by the Central Bank of the UAE, has officially launched its platform aimed at becoming a one-stop financial management solution for the country’s unbanked and underbanked populations. By tackling long-standing gaps in access to essential financial services, Huru seeks to advance financial inclusion and empower low-income workers across the nation.
Empowering Workers with Accessible Fintech
Huru integrates payments, remittance, and savings tools into a single, user-friendly mobile application. With just a valid Emirates ID, users can open a zero-balance IBAN account within minutes, eliminating common barriers like minimum balance requirements and hidden fees. The account allows them to receive salaries directly, and each customer is provided with a Visa ATM card that includes one free withdrawal per month, helping them retain more of their earnings.
The platform also enables users to transfer funds locally, send money overseas, pay bills in the UAE and abroad, and create dedicated “Saving Pots” to plan for future financial goals. For employers, Huru offers a sustainable and compliant alternative to traditional payroll systems. By facilitating salary payments directly into these zero-balance IBAN accounts, businesses can ensure compliance with Wage Protection System (WPS) standards while providing employees with greater financial flexibility.
A UAE-Built Solution for UAE Workers
“Huru was built in the UAE, for the UAE,” said Badr Al Ghurair, founder of Huru. “This country has long been a place where people come with the hope of creating a better life for themselves and a brighter future for their families back home. Yet too often, they are held back by financial systems that don’t fully serve their needs. Our vision is to change that, to give them the tools and confidence to manage, save, and grow their money and to adapt to their evolving needs.”
Beyond Banking An Ecosystem of Support
Positioning itself as more than just a digital wallet, Huru is focused on building a broader ecosystem of support for its users. The company’s roadmap includes the introduction of tailored loan products for individuals historically excluded from formal credit systems. Additionally, Huru plans to offer affordable medical partnerships that will provide users with discounted consultations and free community health check-ups.
“With Central Bank licensing and a technology-first approach, we are committed to expanding financial inclusion among those who form the backbone of the UAE’s workforce,” said Abhimanyu Girotra, CEO of Huru. “We want to help our customers fulfill their dreams and partner with them at every step in their journey here in the UAE.”
About Huru
Huru is a UAE-based fintech company licensed by the Central Bank of the UAE. Its mission is to drive financial inclusion for the unbanked and underbanked communities, particularly low-income workers. The company provides a comprehensive financial management app that combines payments, remittance, and savings tools, enabling users to open zero-balance IBAN accounts and access essential financial services with ease and transparency.
Source: Gulf Business
