Online travel platform MakeMyTrip has launched a new initiative aimed at the UAE’s year-end travel market with its ‘Big Deal Sale’. The campaign, running throughout November, brings together a broad coalition of partners from aviation, hospitality, banking, and consumer tech to offer significant value on domestic and international travel for residents across the Emirates.
Strategic Partnerships Across Sectors
A key element of the campaign is the extensive network of partners MakeMyTrip has assembled. On the hospitality front, the sale features leading brands such as Atlantis, Jumeirah, Rove, Millennium Hotels & Resorts, and Radisson Hotel Group. This is complemented by collaborations with top airlines to cover popular travel destinations. To further enhance value, the platform has partnered with major UAE banking institutions including FAB, Emirates NBD, HSBC, and Al Hilal Bank to provide exclusive discounts. The ecosystem of deals is rounded out with special perks from consumer brands like Noon, Careem, and Zomato.
A Month-Long Campaign With Dynamic Deals
The ‘Big Deal Sale’ is structured to maintain engagement throughout November. The campaign will feature weekly destination themes, allowing travellers to focus on specific regions or travel types. Adding an element of urgency and excitement, the sale will also include limited-time “Lightning Drops” and daily flash deals. These flash sales will be available for a two-hour window each day between 5 PM and 7 PM, encouraging early and active participation from users.
Catering To UAE Travel Trends
The campaign targets the most sought-after destinations for UAE-based travellers. This includes popular staycation spots within the Emirates, such as Abu Dhabi, Ras Al Khaimah, and Fujairah. For international travel, the deals cover a wide range of short- and long-haul favourites, including Thailand, Turkey, Georgia, Azerbaijan, the UK, Maldives, Singapore, and the Philippines. This strategy ensures the campaign appeals to a broad spectrum of travel preferences common during the end-of-year holiday season.
About MakeMyTrip
MakeMyTrip is an online travel company that provides a comprehensive range of travel products and services. Through its platform, users can book flights, hotels, holiday packages, and other travel-related services. The company has established a strong presence in the UAE, catering to the travel needs of residents with localized deals and partnerships.
Source: Gulf Business
