The 1 Billion Followers Summit, the world’s largest gathering for content creators organized by the UAE Government Media Office, has announced a significant new initiative for its upcoming fourth edition. For the first time, the summit will feature dedicated platforms for content creation companies, including a Creators Market hosting over 70 small and medium-sized enterprises (SMEs). The event is scheduled to take place from January 9 to 11, 2026, in Dubai under the theme “Content for Good.”
This strategic move aims to empower creator entrepreneurs by providing a dedicated space to showcase their ventures, network with industry leaders, and scale their businesses within a global content creation economy valued at approximately USD 250 billion.
A Platform for Creator-Led Ventures
The newly introduced platforms are designed to serve as a launchpad for startups and SMEs operating within the creator economy. The Creators Market, powered by Dubai Chamber of Digital Economy, will feature more than 70 booths where companies, including those founded by content creators who have successfully transitioned into entrepreneurship, can present their ideas and offerings.
This initiative provides a tangible space for emerging creators to draw inspiration from the journeys of established influencers and explore new opportunities for growth, partnerships, and securing support for establishing a presence in the UAE.
Fostering a Thriving Creator Economy
The launch of these platforms underscores the summit’s commitment to the continuous development of the content creation ecosystem. It aims to provide an ideal environment that solidifies its position as a unique global event for advancing the industry.
Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, affirmed the initiative’s goals. “The platforms reflect the summit’s commitment to continuous development and its dedication to providing an ideal environment that reinforces its position as a unique global event for advancing the content creation economy,” she stated. “Through this initiative, we look forward to enriching the fourth edition and strengthening the position of the 1 Billion Followers Summit as a source of inspiration for emerging influencers in the region and around the world.”
Driving Collaboration and Investment
The dedicated platforms will function as a key gateway for showcasing innovative products and services, exploring investment opportunities, and exchanging expertise among stakeholders. The initiative is designed to strengthen communication and collaboration between industry pioneers and emerging talent, facilitating high-value deals with specialized companies.
Participating startup booths include prominent names such as Fade Fit, Karen Wazen, By Mina AlSheikhly, SquatWolf, Nafas, Beautiful Destinations, Social Cash, VUZ, and many others, representing a diverse range of ventures within the digital and creative industries.
About 1 Billion Followers Summit
With a goal of reaching over a billion people worldwide, the 1 Billion Followers Summit, the world’s largest event dedicated to shaping the content creator economy, organized by the UAE Government Media Office, brings together top global social media influencers across all online platforms. The summit explores how new media can drive positive societal change and fuel sustainable economic growth for nations. It is a key component of the UAE’s drive to foster a vibrant content creator community.
Source: Zawya
