Basata Holding for Financial Payments, the leading e-payment services company in Egypt, has announced plans to invest approximately $7 million in 2026 as part of its strategy to strengthen its market position and pursue regional growth.
By the Numbers
The company is planning significant investments and expansion, backed by strong growth:
- $7 Million: The planned investment amount for 2026.
- 40% Growth: The company has achieved a robust 40% growth in Total Payment Value (TPV) over the past three years.
- 150,000 Merchants: The company’s target for its merchant network by the end of the year, up from its current 120,000.
A Strategy of Diversification and Expansion
As part of its strategy to diversify its services, Basata is preparing to launch new investment services through investment funds, in collaboration with its sister and subsidiary companies. The company is also actively evaluating potential acquisition opportunities to fuel its regional expansion, with final decisions expected before the end of this year.
A Push into New Regional Markets
Basata has announced ambitious expansion plans into new Gulf markets. Through its stake in the Jordanian payments company Madfoatcom, Basata plans to enter the Saudi market before the end of the year. Madfoatcom is also expected to begin operations in Morocco and Kurdistan by the end of this year, further positioning Basata as a strong regional force.
A Holistic Approach to the Payments Ecosystem
Founded in 2009 after the merger between Masary and Bee, Basata (formerly known as Ebtikar) offers a diverse suite of integrated financial solutions. These include digital payments via POS machines, the Basata Payment Card, and, through its sister entities, merchant financing and lending services—demonstrating a holistic approach to supporting the entire trade ecosystem.
Source: Wamda
