Dubai-based PetBae, a community-driven platform for home-based pet care, has reached a new milestone with a standout appearance on Shark Tank UAE. The feature highlights the company’s significant growth and showcases the potential of locally-built startups emerging from the region’s entrepreneurial ecosystem.
A Personalised Approach to Pet Care
Founded to address a clear gap in the market for personalised, cage-free alternatives to traditional kennels, PetBae connects pet owners with a network of verified and trusted sitters and walkers. The platform offers a stress-free solution, ensuring pets receive care in a comfortable home environment, whether in the owner’s residence or the sitter’s.
From Passion Project to Scaling Platform
The company was founded by Joey Chaaya, a Dubai-raised entrepreneur, whose lifelong love for animals inspired the venture. “Dubai has been the foundation of our growth,” said Chaaya. “This city gave me the opportunity to turn an idea into a business — from access to resources and supportive networks, to a community that truly values innovation. Being selected for Shark Tank UAE was an incredibly proud moment.”
Riding the Wave of Regional Growth
PetBae’s national television feature comes as the regional pet care industry experiences a surge in demand for high-quality, personalised services. The company is poised to capitalize on this momentum with plans to expand its offerings to include new verticals such as mobile grooming and pet taxi services. The launch of a dedicated mobile app is also in the pipeline to further streamline the booking experience for its growing community of pet owners.
About PetBae
PetBae is a UAE-based platform connecting pet owners with trusted and thoroughly vetted sitters for personalised, cage-free, home-based care. Founded on the belief that pets are family, the platform offers a seamless booking experience with real-time updates and custom care plans, providing a safer and more personal alternative to traditional kennels.
Source: Zawya
