KLIQ, the Saudi-based AI-powered influencer marketing platform, has successfully closed a $2.25 million seed funding round. The investment was led by Sanabil Venture Studio, a subsidiary of Sanabil Investments, in partnership with Stryber. This capital injection will fuel KLIQ’s mission to build a more transparent, automated, and measurable ecosystem for brands and content creators in the Kingdom.
Addressing a Fragmented Creator Economy
As Saudi Arabia’s creator economy continues its rapid expansion, both marketers and influencers face significant operational hurdles. Brands often grapple with manual workflows, a lack of visibility into campaign performance, and unpredictable outcomes. Meanwhile, content creators struggle with inconsistent income streams, delayed payments, and limited access to high-quality brand collaborations. KLIQ was founded to build the underlying infrastructure to solve these challenges.
An AI-Powered Infrastructure
KLIQ offers an end-to-end platform that manages the entire influencer marketing lifecycle. Its proprietary AI engine analyzes context, campaign objectives, and audience data to recommend optimal creator-brand partnerships, moving the industry from guesswork to data-driven decision-making. The platform automates key processes including creator discovery, brief matching, contracting, and execution, while providing real-time performance tracking for full transparency.
“This investment is a monumental step for KLIQ, empowering us to further democratize influencer marketing and build a future where authentic connections drive meaningful brand interactions and sustainable growth,” said Asma’a AlMaraghi, Co-founder and CEO of KLIQ.
A Win-Win for Brands and Creators
For brands, KLIQ provides a centralized dashboard to launch, manage, and measure campaigns efficiently. It allows them to identify creators with verified reach and relevance, streamline contracts and payments, and monitor ROI continuously. For content creators, the platform offers a new level of security and opportunity. It guarantees payments, provides clear timelines and campaign expectations, and enables them to find collaborations that align with their personal brand and audience. This structured model helps creators build more sustainable and predictable income streams.
Fueling Growth and Aligning with Vision 2030
The new seed funding will be allocated towards enhancing KLIQ’s AI capabilities, expanding its onboarding process for both brands and creators, and developing new tools for more efficient collaboration. The company’s roadmap includes advanced personalization for brand-creator matching and more in-depth reporting features. KLIQ’s model directly supports the goals of Saudi Vision 2030 by promoting digital transformation, empowering youth, and fostering private-sector innovation within the Kingdom’s burgeoning digital economy.
About KLIQ
KLIQ is Saudi Arabia’s first AI-powered influencer marketing platform, designed to simplify and optimize collaboration between brands and creators. The platform connects brands with content creators, fostering structured and transparent collaborations that drive tangible, measurable results. KLIQ’s core goal is to democratize influencer marketing, making it both accessible and impactful for businesses of all sizes and content creators of all niches across the region.
Source: Zawya
