Crescent Enterprises, a Sharjah-based multinational company, has announced a major capital deployment through its strategic investment platform, CE-Invests. The firm plans to invest AED 1 billion over the next three years into high-growth markets across India, Southeast Asia, and the GCC.
The investment programme will utilize a combination of direct investments and fund allocations to target compelling opportunities in four key sectors: consumer, healthcare, manufacturing, and financial services. This move signals a strong belief in the economic momentum and evolving investment landscapes of these regions.
Strategic Focus On Mid-Market Champions
CE-Invests will target significant minority stakes in promising mid-market companies, with individual transaction sizes ranging from AED 75 million to AED 200 million. The platform’s strategy is to provide more than just capital; it aims to accelerate growth through strategic guidance, robust governance, and access to Crescent Enterprises’ extensive global network.
The initiative is designed to capitalize on the rapid growth, improving regulatory frameworks, and rising digital adoption across these economies, creating new avenues for disciplined, partnership-led investment. All investments will align with Crescent Enterprises’ established ESG pillars and its commitments to the UN Sustainable Development Goals (SDGs).
A Disciplined Partnership-Led Approach
Badr Jafar, CEO of Crescent Enterprises, highlighted the rationale behind the expansion. “Amid evolving global market conditions, we see significant opportunity in these regions for patient, impact-driven, strategic investments to grow fiscally prudent, socially relevant, and globally competitive businesses.”
This long-term, partnership-focused model was echoed by Ghada Abdelkader, Senior Vice President at CE‑Invests. “We look to establish long‑term partnerships with founders and management teams to drive value creation and build future industry leaders,” she stated. “Large, youthful populations with rising incomes and investor‑friendly policies make our target markets ideal for scaling businesses and compounding returns.”
Deepening The GCC-Asia Corridor
This new capital allocation builds upon Crescent Enterprises’ existing footprint in the region. The company has maintained active exposure to India and Southeast Asia since 2017 through its venture capital arm, CE‑Ventures. The new AED 1 billion fund from its growth-equity platform, CE-Invests, deepens this commitment to the vital GCC‑Asia corridor.
Demonstrating this strategy in action, CE-Invests recently participated in the $50 million Series C funding round for Flipspaces, a tech-enabled interior design and build company operating in India and the USA.
About Crescent Enterprises
Crescent Enterprises is a multinational company headquartered in the United Arab Emirates. Established in 2007, it operates a diversified portfolio through four platforms: CE‑Operates, CE‑Invests, CE‑Ventures, and CE‑Creates. These platforms span sectors including ports and logistics, food and beverages, healthcare, and business aviation, as well as private equity and venture capital. The company is a subsidiary of the Crescent Group, a family business with over 50 years of history in the MENA region.
Source: Zawya
