Valu, MENA’s leading universal financial technology powerhouse, has announced a strategic collaboration with El Kasrawy Group, one of Egypt’s most prominent automotive conglomerates. The partnership aims to expand flexible car financing solutions across the country through Valu Shift, the fintech firm’s innovative car financing product.
Streamlining Car Ownership
The collaboration underscores a shared commitment to making vehicle ownership more accessible by providing flexible and rapid financing options. Through Valu Shift, customers can finance new or used vehicles, for both business-to-consumer (B2C) and consumer-to-consumer (C2C) transactions, with one of the market’s fastest approval processes.
Shift offers payment plans extending from one to seven years, removing significant barriers traditionally associated with car financing. Key features include no insurance requirements and no sales ban when customers provide a 40% down payment, offering tailored plans to meet diverse financial needs.
Motaz Lotfy, Chief Business Officer at Valu, stated, “At Valu, we continue to redefine the market in Egypt by partnering with leading organizations that share our vision of enabling lifestyles. Through Shift, we aim to transform the car financing experience, making it faster, more flexible, and accessible to a wider segment of Egyptians.”
A Strategic Integration
By integrating Shift directly into El Kasrawy Group’s network—which represents brands like Jetour, JAC, and Citroën—customers will experience a seamless financing journey. As part of the deal, Valu will also be accepted as a payment method across all El Kasrawy service centers, allowing customers to pay for maintenance and after-sales services with flexible installment plans.
Reda Waly, Vice Chairman of Finance & Administrative Affairs at El Kasrawy Group, commented on the collaboration. “We are thrilled to partner with Valu to introduce greater flexibility and ease for our customers. At El Kasrawy Group, we have always prioritized delivering innovative solutions and exceptional customer experiences. This collaboration marks a key milestone in empowering more Egyptians to own their dream cars through more flexible financing.”
Driving Customer Engagement
To kick off the partnership, Valu is collaborating with El Kasrawy Group and Mall of Egypt for the upcoming “Shop & Win” campaign. For three weeks starting November 12th, mall customers who present purchase receipts totaling over EGP 2,000 will be entered into a raffle to win a Jetour X70 Plus. As an exclusive benefit, Valu clients will receive double entries into the raffle when they shop and pay through the Valu app.
About Valu
Valu is a leading universal financial technology powerhouse offering comprehensive financial solutions to individuals and businesses. It was the first fintech company providing consumer finance to be listed on the Egyptian Exchange (EGX). Under its product universe, Valu pioneered Buy-Now, Pay-Later (BNPL) solutions in the MENA region, offering customizable financing plans for up to 60 months across more than 8,500 stores and online platforms. The company also provides investment products, an instant cash redemption program, and business-to-business solutions.
About El Kasrawy Group
Founded in the 1970s, El Kasrawy Group is a major Egyptian conglomerate with a primary focus on the automotive sector. It serves as a key distributor for numerous global car brands, operating an extensive network of showrooms and service centers across Egypt. The group has also diversified its interests into real estate, tourism, and logistics.
Source: Zawya
