Global enterprise software leader Salesforce has announced the UAE launch of Agentforce in Arabic, introducing its advanced autonomous AI agent capabilities to the Middle East with native language support. This strategic move enables organizations across the region to deploy Agentforce’s Service Agent and Employee Agent platforms to enhance customer service, boost employee productivity, and streamline operational workflows.
Bridging The AI Language Gap In MENA
The introduction of native Arabic support marks a significant milestone for AI adoption in the Middle East. Historically, language compatibility has been a fundamental barrier, limiting the deployment of sophisticated autonomous agents from global technology vendors despite ambitious government initiatives to embrace AI.
By offering Agentforce in Arabic, Salesforce directly addresses this challenge, opening up its powerful new platform to a vast market of government entities and private sector businesses that serve Arabic-speaking customers and employees. This launch is set to accelerate the integration of trusted AI into the region’s digital infrastructure.
Empowering Service And Productivity With AI Agents
The initial Arabic launch includes two core platforms, with Salesforce promising additional Arabic-enabled agents in the future.
The Agentforce Service Agent provides a comprehensive platform for customer service delivery, allowing organizations to reduce costs and resolve cases faster. It enables proactive support based on real-time customer data and fosters seamless collaboration between human representatives and their AI counterparts, ensuring 24/7 availability for high-volume tasks.
The Employee Agent acts as a personal digital assistant designed to proactively support employees beyond simple information retrieval. Integrated into workflows via tools like Slack and mobile devices, it can manage meetings, update sales opportunities, assist with employee onboarding, and prepare customer summaries, empowering Arabic-speaking employees with intelligent assistance.
Aligning With National Digital Transformation Goals
This expansion directly supports the UAE’s national priorities for widespread AI adoption and the development of digital-first government services. By enabling the delivery of citizen services in Arabic, the platform empowers public sector entities to improve efficiency and accessibility. The launch builds on Salesforce’s broader investment across the Middle East, catering to the growing demand for secure and modern customer experience platforms among both government and commercial organizations.
About Salesforce
Salesforce is a global leader in customer relationship management (CRM), empowering companies of every size and industry to connect with their customers in a new way. The company unveiled Agentforce in 2024 as a groundbreaking suite of autonomous AI agents designed to augment employees across service, sales, marketing, and commerce functions, with an ambitious vision to empower one billion agents by the end of 2025.
Source: Middle East AI News
