A new AI-powered wearable device from Friend is stirring significant debate across the tech world, questioning the future of human connection in an increasingly digital age. Created by 23-year-old Avi Schiffmann, the device is designed to be an ever-present AI companion, sparking both fascination and backlash.
An AI That Listens
The Friend device, which began shipping to customers this summer, operates by continuously listening to a user’s surroundings and conversations. It then interjects with comments, advice, or emotional support through a mobile application, aiming to combat loneliness and provide constant companionship.
Schiffmann, who left Harvard to launch the startup, was inspired by the realization that while he had strong friendships, many others do not. “I believe everyone deserves a close companion who truly supports them,” Schiffmann told CNN. “I wanted to transform the best relationships I’ve had in my life into something others can experience.”
Unlike productivity-focused AI assistants, Friend is positioned as a personal digital journal that can respond to a user’s thoughts and feelings, offering a unique form of emotional support without being connected to the internet for information retrieval.
The Backlash in the Big Apple
Despite its mission, Friend has faced a torrent of public criticism. A $1 million advertising campaign in the New York City subway system was met with widespread vandalism, as many ads were torn and defaced.
Opponents view the device as another attempt by big tech to integrate AI into every facet of daily life, potentially replacing genuine human relationships and raising serious privacy and environmental concerns. The idea of a device constantly listening to private conversations without consent has become a major point of contention.
Schiffmann has not shied away from the controversy, posting images of the vandalized ads and stating they were designed to provoke discussion. He remains confident that the initial bias against AI companions will fade as people experience their benefits.
The Growing Trend of Digital Companionship
Friend’s launch comes as AI companionship becomes an increasingly mainstream trend. A survey by Common Sense Media revealed that nearly 75% of American teenagers have used an AI companion at least once, with over half using one multiple times per month.
This trend is also fueled by reports and lawsuits against other AI services from companies like Character AI, OpenAI, and Meta, which have been accused of encouraging harmful behaviors in users, including children. While these companies have promised new safeguards, public concern remains high.
Relevance to the MENA Tech Ecosystem
The debate surrounding Friend holds particular significance for the MENA region. With one of the world’s youngest and most digitally-connected populations, MENA presents a potentially vast market for innovative AI products centered on communication and social interaction. Founders and VCs in the region are closely watching how such technologies are adopted globally.
However, the introduction of AI companions also raises unique cultural questions. In a region where community and family ties are deeply valued, a device designed to supplement or simulate relationships could spark a complex social dialogue. This global trend may inspire MENA-based startups to develop culturally-attuned AI solutions that complement, rather than replace, traditional social structures.
Schiffmann, who has so far raised $10 million for his project, believes AI systems should be viewed as “digital beings” and has even suggested they may one day have rights—a view that starkly contrasts with more cautious industry leaders.
About Friend
Friend is a technology startup founded by Avi Schiffmann that has developed an AI-powered wearable companion device of the same name. The device is designed to listen to a user’s environment and provide real-time emotional support and conversational feedback. The company has raised $10 million in funding and has sold approximately 5,000 units, with plans to expand into retail stores.
Source: Rowad Al Aamal
