Abu Dhabi-listed Two Point Zero Group has finalized its complete takeover of fintech platform Maseera, acquiring the remaining minority stake to assume 100% ownership. The move signals a significant consolidation of the group’s position within the MENA region’s rapidly expanding digital finance landscape.
The transaction is a key step in Two Point Zero’s overarching strategy to build and scale consumer-facing financial services through a network of tightly integrated platforms across the Middle East and North Africa.
Strategic Consolidation in Digital Finance
Two Point Zero confirmed that its subsidiary, E Point Zero Holding Limited, acquired the final 5% stake in Maseera, cementing full control. This allows the group to remove minority constraints and accelerate execution in a highly competitive market by streamlining product development, data integration, and capital allocation.
Industry analysts suggest that full ownership provides Two Point Zero with greater flexibility to integrate Maseera’s capabilities with other portfolio companies. By bringing the fintech platform entirely in-house, the group can align product roadmaps, pricing, and expansion plans with its wider ecosystem, potentially reducing costs and speeding up market entry into new territories.
Leadership Transition and Governance
As part of the ownership change, Maseera’s founder and CEO, Amro Abouesh, has stepped down from his role. The company stated that leadership changes would align the business more closely with the group’s broader operating and governance framework. A successor has not yet been announced.
From a governance perspective, the full buyout simplifies oversight and reporting, an increasingly important factor for Abu Dhabi-listed companies facing investor scrutiny. Removing minority interests also makes it easier to pursue future bolt-on acquisitions, restructuring, or strategic partnerships that would otherwise require complex approvals.
A Play in a Competitive Market
The transaction occurs as the digital finance sector across the Gulf experiences intensifying competition from traditional financial institutions, agile fintech startups, and diversified conglomerates. In this environment, Two Point Zero’s move to consolidate Maseera strengthens its footprint in digital finance without the complexities of shared ownership.
By streamlining its ownership structure and embedding key assets within a unified group strategy, the company appears focused on extracting synergies and building a cohesive ecosystem rather than pursuing standalone growth for individual business units.
About Two Point Zero Group
Two Point Zero Group was formed following Multiply Group’s acquisition of Ghitha Holding and 2Point, creating a diversified investment holding company with exposure to high-growth sectors. The Abu Dhabi-listed entity brings together interests spanning digital services, mobility, utilities, and technology-enabled platforms, with a focus on scalable models and long-term value creation.
Source: MENAFN
