Keeta, the international on-demand food delivery platform backed by global technology leader Meituan, has successfully completed its nationwide launch across all seven emirates of the UAE. This marks a major milestone in the company’s regional growth journey and intensifies competition within the local food delivery market.
Since its entry, Keeta has focused on building a customer-centric platform designed for everyday needs, serving a wide range of local, regional, and international restaurant brands.
A Merchant-Centric Approach
Keeta’s strategy emphasizes transparent partnerships, consistent operations, and technology-driven efficiency. This approach has led thousands of restaurant partners to join and expand their presence on the platform, indicating a growing trust in Keeta’s operational model. The nationwide rollout underscores the company’s commitment to creating long-term value within the UAE’s evolving digital economy.
Alongside its broader ecosystem development, Keeta has placed a strong emphasis on supporting local and homegrown restaurants, working closely with independent businesses to enhance discovery, ensure operational stability, and foster sustainable growth.
Earning Trust with Homegrown Brands
The platform’s approach has resonated strongly with restaurants across the UAE, particularly among homegrown and independent brands who cite clarity and partnership as key differentiators.
Muhammad Afroz Ali, Owner of Rumaan Hyderabad Restaurant, commented, “We initially joined Keeta to test performance, and what stood out was how quickly the team understood our cuisine and worked with us on the right menu structure and promotions. The experience gave us confidence to grow further with Keeta as a long-term partner.”
A representative from Nahdi Mandi Restaurant added, “Keeta has been a transparent and reliable partner. The clarity in communication and ongoing support give us confidence in building for the long term.”
Omar Ahmed Bin Jumah of Bebex Coffee noted, “As a homegrown brand, maintaining quality and customer experience is critical for us. Keeta supported our growth in a way that felt thoughtful, reliable, and aligned with our brand values.”
Building for Long-Term Growth
With full UAE coverage now established, Keeta aims to continue strengthening service reliability, enhancing the customer experience, and enabling merchant growth through durable partnerships.
Cynthia Chen, General Manager of Keeta UAE, stated, “We look forward to growing alongside our customers and merchant partners and continuing to build a platform that delivers everyday value across the UAE.”
About Keeta
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” Keeta is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. Keeta was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
Source: Zawya
