Emily Abraham, the co-founder of the multimillion-dollar luxury resale brand Love Luxury, has charted an unconventional path from a challenging childhood in foster care to establishing a global presence in the high-end pre-owned goods market from her new base in Dubai. Her journey is a masterclass in resilience, authenticity, and redefining the meaning of affluence for a new generation of consumers.
From Hardship to Hustle
Born in England to Hungarian-British parents, Abraham’s early life was marked by instability. Following her mother’s passing when she was six, she entered the foster care system. This formative experience instilled in her a profound sense of grit and empathy that would later become cornerstones of her entrepreneurial identity.
Her first lessons in discerning value came not from a business school but from her grandfather, a gold trader who taught her precision and perception by having her untangle chains and count coins. These early experiences trained her to recognize worth where others might overlook it, a skill she would later apply to the world of high-end collectibles.
Building A Brand On Trust
Before launching Love Luxury, Abraham honed her skills in London’s competitive buy-for-cash market, mastering the arts of authentication, negotiation, and building client trust. It was there she developed a reputation as a sharp-eyed trader with an instinct for genuine quality, long before the rise of online resale platforms.
In 2018, she married Adam Abraham, an established entrepreneur in the resale industry, forming a powerful business partnership. Together, they founded Love Luxury in 2021, opening a boutique in Knightsbridge, London. The brand’s promise was clear: absolute transparency and guaranteed authenticity in a market where trust was a scarce commodity. While Adam managed logistics, Emily became the brand’s storyteller, making luxury feel both accessible and aspirational.
A Bold Expansion Into Dubai
The brand’s rapid success led to its global expansion, and in 2023, Love Luxury opened its second flagship store in Dubai. This strategic move marked a significant entry into the thriving Middle Eastern market, tapping into the region’s strong appetite for luxury goods and circular fashion.
From their Dubai hub, the Abrahams have amplified their brand’s reach. Emily has emerged as a public figure, hosting The Love Luxury Podcast and engaging with a network of stylists, influencers, and collectors across the MENA region. Her relatable story, rooted in overcoming adversity, has resonated deeply with a diverse, high-end clientele.
Faith, Family, and A Public Persona
Beyond the business, Abraham’s story is one of personal transformation. She embraced Islam in 2017, a decision she describes as deeply empowering. Her openness about her faith, family life with five children, and her journey has turned her into a powerful voice for women navigating business, ambition, and personal identity.
This authenticity is a core part of the Love Luxury brand. The family’s playful and popular TikTok videos, featuring her daughter Maali, offer a glimpse into a life that balances global success with genuine connection and humor, further humanizing the luxury experience.
About Love Luxury
Founded in 2021 by Emily and Adam Abraham, Love Luxury is a premier boutique specializing in the resale of authenticated, pre-owned luxury goods. With flagship stores in London and Dubai, the company offers a curated selection of items from world-renowned brands such as Hermès, Chanel, Rolex, and Cartier. Love Luxury operates on a foundation of trust, transparency, and expertise, positioning itself as a leader in the sustainable circular fashion economy.
Source: Arab Founders
