An Abu Dhabi and Dubai-based proptech startup, Baitak, is introducing a new model for individual homebuyers to access institutional-level discounts typically reserved for bulk investors. Launched in November, the platform aims to tackle the growing affordability crisis in the UAE’s booming real estate market.
A New Model for Affordability
As property prices continue to surge across the Emirates, Baitak aggregates prospective individual buyers to negotiate collective purchases directly with developers. This group-buying power allows the startup to secure discounts ranging from 5 to 15 percent for its users. The company generates revenue through commissions paid by developers on completed sales.
“As optimistic homeowners ourselves, we saw how much the market has gone up in the last five years,” said Ahmed Kamleh, CEO and co-founder of Baitak. “The mission is to make people able to afford their homes.”
How The Platform Works
With approximately 10,000 units currently listed, Baitak’s model requires a minimum of just four buyers to qualify as a bulk deal from a developer’s perspective. Prospective buyers join a group for a specific property and must wait for the minimum threshold to be met before selecting their desired unit. Baitak then handles the discount negotiations on behalf of the group.
The platform currently focuses on off-plan units from developers including Ellington, Object 1, Samana, Binghatti, and Beyond. Baitak plans to expand its partnerships to include more real estate firms and add completed properties to its portfolio in the future.
Tackling a Challenging Market
The startup enters a market facing significant affordability pressures. According to government data, home values in Abu Dhabi rose by 114 percent between 2019 and 2025, while Dubai saw an 80 percent increase in prices per square foot during the same period.
While government initiatives like Dubai’s first-time homebuyer scheme exist, Baitak’s founders argue they fall short. Kamleh noted that these initiatives often provide discounts similar to what developers already offer, viewing them “more as a marketing scheme.” Co-founder Labib Shammas highlighted Abu Dhabi as a particularly tough market for first-time buyers due to limited supply compared to Dubai.
Stacking Discounts for Greater Value
Baitak’s key value proposition is that its negotiated discounts are applied on top of any existing incentives or payment plans offered by the developers, rather than replacing them.
“A lot of developers are advertising discounts all the time,” said Shammas. “For our system, the discount comes on top of what developers are already offering.”
The founders also revealed that Baitak is currently collaborating with an unnamed government ministry to formalize its operations in Abu Dhabi and help create new incentives in the capital’s property sector.
About Baitak
Baitak is a UAE-based proptech platform that facilitates group buying for residential real estate. By bringing individual buyers together, the company negotiates bulk discounts with property developers, making homeownership more accessible and affordable in the UAE.
Source: Mexc
