Shahbandr, a prominent Saudi-based e-commerce platform specializing in empowering small and medium-sized enterprises (SMEs), has announced a strategic partnership with Tamara, the Kingdom’s leading Buy Now, Pay Later (BNPL) provider. This collaboration will see Tamara’s flexible payment solutions integrated across Shahbandr’s extensive network of over 18,000 online stores, significantly enhancing payment options for customers and growth opportunities for merchants.
By the Numbers
- 18,000+ online stores on Shahbandr’s platform to benefit from BNPL integration.
- Increased Sales: Merchants can expect higher conversion rates and average order values (AOV).
- Reduced Cart Abandonment: Flexible payments address a key barrier to purchase completion.
Empowering Saudi E-commerce with Flexible Payments
The partnership marks a significant step towards bolstering the Saudi e-commerce ecosystem. By enabling BNPL options, Shahbandr’s merchants will be better equipped to attract a broader customer base, offering them the convenience of splitting payments into interest-free installments. This directly addresses consumer demand for greater financial flexibility, a crucial factor in today’s digital retail landscape.
Synergy for Growth: Shahbandr’s Vision Meets Tamara’s Innovation
Shady Abdelshaheed, Founder of Shahbandr, emphasized the strategic alignment behind the partnership. “Our mission at Shahbandr has always been to empower Saudi SMEs and help them thrive in the digital economy,” AlDarrab stated. “By integrating Tamara’s innovative BNPL solutions, we are providing our merchants with a powerful tool to boost their sales, improve customer satisfaction, and reduce cart abandonment rates. This partnership underscores our commitment to offering cutting-edge solutions that drive tangible growth for our partners.”
Eng. Abdullah Al-Shamrani, Head of Strategic Partnerships at Tamara, echoed this sentiment, highlighting Tamara’s commitment to supporting the burgeoning e-commerce sector. “Tamara is dedicated to empowering businesses and customers across the Kingdom. Our collaboration with Shahbandr is a testament to our shared vision of fostering a vibrant and accessible e-commerce environment. We are excited to extend our seamless BNPL services to Shahbandr’s vast network of merchants, helping them unlock new growth avenues and enhancing the shopping experience for their customers.”
Driving Merchant Success and Consumer Convenience
For Shahbandr’s merchants, the integration of Tamara’s BNPL service is expected to yield substantial benefits, including notable increases in sales volumes, improved conversion rates, and higher average order values. The availability of flexible payment plans also plays a critical role in minimizing cart abandonment, a common challenge in online retail. For consumers, the partnership translates into greater purchasing power and a more convenient shopping experience, allowing them to manage their finances effectively while enjoying immediate access to desired products.
The Expanding BNPL Landscape in MENA
The collaboration comes at a time of rapid expansion for both e-commerce and BNPL services across the Middle East and North Africa (MENA) region, with Saudi Arabia leading the charge in digital transformation. As consumer preferences shift towards more flexible and accessible payment methods, BNPL has emerged as a critical enabler of online transactions. This partnership between two key Saudi players is poised to further accelerate this trend, solidifying the Kingdom’s position as a regional leader in fintech and digital commerce innovation.
About Shahbandr
Shahbandr is a leading Saudi e-commerce platform dedicated to empowering small and medium-sized enterprises (SMEs) with robust and user-friendly tools to establish and grow their online stores. Focusing on the unique needs of the Saudi market, Shahbandr provides comprehensive solutions that facilitate digital transformation for businesses across various sectors.
About Tamara
Tamara is the leading Buy Now, Pay Later (BNPL) platform in Saudi Arabia, providing innovative and Sharia-compliant payment solutions. Committed to empowering both businesses and consumers, Tamara enables customers to split their payments into interest-free installments, fostering financial flexibility and enhancing the overall shopping experience across the Kingdom and the GCC region.
Looking Ahead
This strategic partnership between Shahbandr and Tamara is set to redefine the e-commerce landscape for Saudi SMEs, offering them a competitive edge in a rapidly evolving market. By prioritizing both merchant success and customer convenience, the collaboration is expected to drive significant growth and further innovation within the Kingdom’s digital economy, setting a new standard for flexible payment solutions in the region.
Source: Waya Media
