Creative software giant Adobe is expanding its enterprise offerings with the launch of Adobe AI Foundry, a new service that enables businesses to build custom generative AI models. This move allows large companies to leverage Adobe’s technology to create AI models trained specifically on their own branding and intellectual property.
Custom AI For The Enterprise
The Adobe AI Foundry service builds upon the company’s existing Firefly family of AI models, which were launched in 2023 and are trained exclusively on licensed data. The new offering allows enterprises to fine-tune these base models using their proprietary assets, creating bespoke AI that can generate on-brand text, images, video, and even 3D scenes. This level of customization addresses a growing demand from businesses for more control and brand alignment in their AI-powered content creation workflows.
A New Pricing Model
Departing from its traditional per-seat subscription model, Adobe has structured the AI Foundry’s pricing to be usage-based. This approach aligns the cost of the service with its actual consumption by the enterprise, offering a more flexible and scalable financial model for companies investing heavily in AI-driven marketing and creative production.
Impact On The MENA Region
For enterprises across the MENA region, particularly in hubs like the UAE and Saudi Arabia, Adobe’s AI Foundry presents a significant opportunity. As regional brands in retail, real estate, and media accelerate their digital transformation, the ability to generate hyper-personalized marketing content at scale is crucial. This service allows them to harness generative AI to create campaigns tailored to diverse local audiences and languages while maintaining strict brand consistency and control over their intellectual property, a key concern for major regional players.
Augmenting Human Creativity
According to Hannah Elsakr, a vice president at Adobe, the foundry service is a direct response to enterprise customers asking for deeper partnerships and customization. She emphasized that the goal is not to replace human creatives but to enhance their capabilities. “Our stance is humanity is at the center of creativity and that can’t be replaced,” Elsakr stated. The new tools are positioned as the next evolution in Adobe’s long history of providing professionals with advanced toolkits to execute their creative vision more efficiently.
About Adobe
Adobe is a global leader in digital media and digital marketing solutions. Its creative, marketing, and document solutions empower everyone—from emerging artists to global brands—to bring their digital creations to life and deliver them to the right person at the right moment for the best results.
Source: TechCrunch
