Algerian super app Yassir has announced its acquisition of the Uno hypermarket chain from the Cevital Group, marking a significant strategic move into the physical retail sector across North Africa. The acquisition signals the company’s ambition to create a seamless, hybrid shopping experience that merges digital convenience with traditional brick-and-mortar stores.
The Uno stores are set to be rebranded as “Yassir Market,” with the flagship location planned to open at the Bab Ezzouar shopping centre in Algiers during Ramadan 2026. This initiative aims to redefine the regional retail landscape, particularly filling a market gap created by Jumia’s recent withdrawal from grocery and hypermarket operations.
A Leap into Integrated Commerce
With the acquisition, Yassir is poised to integrate its robust digital ecosystem into a physical retail environment. The company plans extensive renovations and the acquisition of additional outlets to solidify its new market presence.
The revamped Yassir Market stores will offer a range of premium products, beauty and catering services, and a private white-label brand. This omnichannel approach is designed to enhance customer interaction by allowing a fluid transition between online and offline shopping.
Powering Retail with a Digital Ecosystem
Transactions at Yassir Market will be powered by Yassir Cash, the company’s digital wallet, which is supported by a network of over 5,000 agents. While traditional payment methods will still be available, this integration encourages a shift towards digital payments.
Furthermore, the Yassir+ loyalty program will be a core component of the in-store experience, enabling customers to earn and redeem points, thereby boosting engagement and retention. This move aligns with founder Noureddine Tayebi’s vision of fostering greater financial inclusion through technology. As he stated, “With Yassir Market, we want to bring technology into retail.”
Expanding B2B Logistics
Beyond its direct-to-consumer focus, Yassir also intends to build a comprehensive B2B logistics network. This new arm will manage bulk deliveries for large-scale clients such as embassies and corporations, complementing its existing last-mile delivery services and leveraging its new physical footprint.
About Yassir
Founded in 2016 by Noureddine Tayebi, Yassir is a leading super app in North Africa with a mission to simplify the daily lives of its users. The platform operates in six countries and over 50 cities, serving more than ten million users. It offers a diverse range of on-demand services, including ride-hailing, food and grocery delivery, and financial services. Having raised approximately $193 million in funding, Yassir supports an ecosystem of over 200,000 partners, including drivers, couriers, and merchants.
Source: Arab Founders
