Anghami, the MENA region’s leading music and entertainment platform, is celebrating a five-year strategic partnership with global technology leader Huawei. The collaboration has been instrumental in transforming how audiences across the region experience music by integrating Anghami’s extensive library into Huawei’s growing ecosystem of smart devices.
From AppGallery to a Seamless Cross-Device Experience
The partnership began with Anghami’s onboarding onto Huawei’s AppGallery and has since evolved into a full-fledged cross-scenario experience. This expansion ensures users can seamlessly enjoy their favorite tracks at home, on the move, and on the road.
A key milestone was the launch of Anghami’s first HarmonyOS smartwatch app in 2021, one of the earliest integrations of its kind in the region, which gave users control over playback and music discovery directly from their wrists.
Earlier this year, the collaboration deepened with the embedding of the Anghami application directly into vehicles powered by Huawei’s HMS for Car platform, allowing users to access the full app experience from their in-car dashboards. Most recently, Anghami released an enhanced version of its app for the HUAWEI WATCH 5, powered by HarmonyOS 5.
A Strategic Vision for Regional Entertainment
The long-standing partnership underscores a shared vision of creating a more connected and personalized entertainment experience for users across the Middle East and Africa.
“Working with Huawei over the past five years has allowed us to transform the way people connect with music,” said Choucri Khairallah, Chief Business Officer at Anghami. “Together, we’ve brought Anghami into more moments of our users’ daily lives, whether they’re checking their watch, driving to work, or relaxing at home, with experiences that feel effortless and personal.”
“Our partnership with Anghami reflects Huawei’s commitment to empowering regional innovators through technology. By connecting Anghami’s locally loved content with our ecosystem of devices, from smartphones and wearables to cars, we’re bringing smarter, more personal entertainment to millions of users across the Middle East and Africa,” said William Hu, Managing Director of Huawei Consumer Business Group, Middle East and Africa Eco-Development and Operation.
About Anghami
The first, most-established and fastest-growing music technology platform in the Middle East and North Africa region, Anghami is the go-to destination for Arabic and International music, podcasts, and entertainment. With an extensive ecosystem of music, podcasts, events, and more, Anghami provides the tools for anyone to create, curate, and share their voice with the world. Launched in 2012, Anghami was the first music-streaming platform in MENA to digitize the region’s music. Today, it has the largest catalog comprising more than 100 million songs and licensed content from leading Arabic labels, independent artists, and global distributors, available for 120 million registered users.
Anghami also operates OSN+, the region’s leading local premium streaming service, featuring an incredible lineup of exclusive global and local, curated content. Led by its long-term partnerships with major studios including HBO, NBC Universal, Paramount+, Endeavor Content, MGM, and Sony, the platform ensures the latest content at the same time as the US, including critically acclaimed series and must-see movies, as well as world-class Arabic original content and OSN+ Originals.
Headquartered in Abu Dhabi, Anghami has offices in Beirut, Dubai, Cairo, and Riyadh and operates in 16 countries across MENA.
Source: Zawya
