The Kering Generation Award X MENA returns for its second edition, expanding its search across the entire MENA region to support startups driving sustainability and innovation within the fashion ecosystem. In collaboration with the Fashion Commission of Saudi Arabia and Plug and Play, this program identifies entrepreneurs tackling critical environmental and social challenges in luxury and fashion.
At a Glance
- Opportunity Type: Accelerator Program / Innovation Award
- For: Sustainable fashion startups (early-stage to scaling) based in the MENA region
- Key Benefits: 10-day Paris immersion trip, 3 months of mentorship, 6-month workspace in Riyadh
- Location: MENA Region / Riyadh (The Garage incubator) / Paris (Immersion)
Award Overview
The Kering Generation Award X MENA 2026 is designed to celebrate and scale startups that are leading the transformation toward a sustainable future in fashion. Following a successful inaugural edition that saw over 500 applications, the second edition has expanded its reach from Saudi Arabia to the broader MENA region. The program focuses on four core pillars: Regenerative Materials & Clean Production, Circular Design & Business Models, Nature & Animal Welfare, and Consumer Awareness & Cultural Engagement.
Key Benefits
- Paris Immersion Trip: A 10-day trip to Paris including visits to Kering HQ and Plug and Play Paris.
- Mentorship: 3 months of dedicated mentorship from subject matter experts.
- Workspace: A 6-month workspace at The Garage incubator in Riyadh.
- Workshops: Access to specialized workshops and ecosystem introductions.
- Global Networking: Connection to Plug and Play’s global network of brands, retailers, and investors, plus recognition within the global luxury fashion ecosystem.
Eligibility Criteria
- Region: Startups must be located within the MENA region.
- Sector: Must operate in or adjacent to the fashion ecosystem with a focus on sustainability.
- Innovation: Startups must demonstrate clear innovation and measurable sustainability outcomes.
- Stage: Open to both early-stage startups and those currently scaling.
How to Apply
To join the second cohort of fashion innovators, submit your application through the official program portal. While a specific closing date is not listed, entrepreneurs are encouraged to apply early to secure their spot in the evaluation process.
Apply here: Kering Generation Award Application
About Plug and Play Middle East
Plug and Play is the world’s largest innovation platform, connecting startups with the world’s largest corporations and investors to drive impactful change. In the Middle East, they partner with government entities and industry leaders to build robust startup ecosystems through acceleration programs and corporate innovation services.
Learn More: LinkedIn
