The Kingdom of Bahrain’s competitive on-demand delivery market has a new major player with the official launch of Keeta, a technology-driven platform backed by global digital services giant Meituan. The company announced its entry into the market during a high-profile ceremony in Manama, attended by His Excellency Mr. Abdulla bin Adel Fakhro, Minister of Industry and Commerce, and His Excellency Mr. Ni Ruchi, Ambassador of the People’s Republic of China to the Kingdom of Bahrain.
The event underscored the strategic importance of this launch, highlighting public-private sector collaboration in advancing Bahrain’s digital economy.
A Strategic Regional Expansion
Keeta’s arrival in Bahrain marks the latest step in its ambitious regional expansion strategy, which has already seen successful launches in Saudi Arabia, the UAE, Kuwait, and Qatar. This move signals strong confidence in Bahrain’s attractive investment climate, advanced digital infrastructure, and supportive regulatory frameworks that are conducive to tech-led growth.
The company aims to provide efficient and reliable delivery services to enhance the consumer experience while forging long-term partnerships with local restaurants to improve their operational performance and drive sustainable growth.
Technology-Driven Delivery
Powered by the advanced technological systems of its parent company Meituan, Keeta leverages sophisticated algorithms to optimize delivery logistics. These systems analyze multiple real-time factors, including traffic conditions, delivery distance, and order specifics, to generate highly accurate delivery time estimates.
This commitment to punctuality is reinforced by a transparent service model that includes clear compensation mechanisms for customers in cases where delivery timelines are not met, establishing a new standard for service quality and reliability in the market.
Building A Local Ecosystem
To ensure a seamless launch and high-quality service, Keeta has invested in establishing a comprehensive local operational framework. This includes a robust network of delivery riders, well-defined service standards, and a dedicated local support team backed by a 24/7 customer service center.
For its restaurant partners, Keeta offers an integrated support model that covers onboarding, daily operational assistance, and performance enhancement strategies supported by data analysis. At launch, the platform already features a diverse mix of popular local restaurants and major international F&B brands. To attract users, Keeta is offering a range of introductory promotions, including meal discounts and free delivery from select partners without requiring subscriptions or additional fees.
About Keeta
Keeta is a technology-driven delivery platform that connects consumers with local food and retail merchants and couriers. With the mission of “We help people eat better, live better,” Keeta is committed to providing localized high-quality products and services, benefiting consumers, food and retail merchants and couriers from the entire ecosystem. Keeta was launched by Meituan (3690.HK), which owns China’s leading food delivery platform Meituan Waimai.
Source: Zawya
