Basatne is set to reshape the future of re-commerce in the UAE and the wider GCC by introducing the region’s first subscription-based, multi-seller circular retail platform under its consumer brand, Cartlow. This innovative model aims to boost affordability and sustainability by replacing high commission fees with a simple subscription, making it easier for businesses to sell products and keep them in circulation for longer.
A New Model for a Circular Economy
Traditionally, re-commerce platforms charge sellers commissions of up to 20% per transaction. Cartlow’s new model disrupts this by offering a flat monthly fee. This allows sellers to retain more of their revenue, offer more competitive pricing to consumers, and reach a broader customer base without sacrificing their profit margins.
The platform is designed to foster a fairer and more robust circular retail economy, creating a seamless customer experience where refurbished, pre-loved, and new items coexist. This approach encourages a more sustainable consumption cycle across the region.
Technology-Powered Sustainability
Built on Basatne’s proprietary technology, Cartlow serves as a central hub connecting individual consumers with a network of businesses, wholesalers, and resellers. The platform facilitates the entire product lifecycle, allowing items to be traded in, repaired, refurbished, and ultimately re-sold, which significantly reduces waste and maximizes the value of each product.
This digital infrastructure is engineered to recirculate millions of products annually, with a goal of preventing over 300,000 tonnes of e-waste from reaching landfills.
A Vision for Scalable Sustainability
This strategic launch is part of Basatne Group’s global ecosystem expansion, which integrates its core strengths in sustainable electronics distribution, AI-driven analytics, and fintech solutions.
“Our goal is to make sustainability scalable, not just aspirational,” said Mohammad Sleiman, CEO of Basatne MENA. “With this subscription model, we’re removing cost barriers and creating an ecosystem where businesses thrive and products live longer. It’s a shift toward retail that’s not only smarter but also more responsible.”
About Basatne
Basatne Group is a global technology company focused on building a sustainable retail ecosystem. As the umbrella brand for its consumer-facing platform Cartlow, Basatne leverages its expertise in logistics, AI-driven diagnostics, and circular economy principles to deliver end-to-end value across markets. Its core capabilities span sustainable electronics distribution, a global trading platform, integrated subscription programs, and fintech solutions.
Source: My Startup World
