BingX, a leading crypto exchange and Web3-AI company, has announced a multi-year partnership with Scuderia Ferrari HP, marking the racing team’s first-ever collaboration with a crypto exchange brand. Announced in Dubai, this historic alliance brings together two global brands recognized for pushing the boundaries of performance and innovation.
A Defining Milestone for Global Expansion
Partnering with Scuderia Ferrari HP represents a pivotal step in the crypto exchange’s global expansion strategy. As one of the world’s most iconic motorsport teams, Scuderia Ferrari HP embodies values of precision, ambition, and a continuous pursuit of excellence, which mirror the vision of the exchange as it scales its platform and community. This collaboration aims to solidify the company’s position as a prominent brand within the crypto landscape while signaling a long-term commitment to innovation and world-class partnerships.
Daniel Lai, Chief Business Officer at the exchange, emphasized the significance of the deal, noting that the racing team’s discipline and precision mirror the values the exchange strives for globally. He stated that the partnership challenges the company to elevate its build quality, user experience, and service standards for users worldwide.
Embracing Emerging Technologies in Motorsport
Lorenzo Giorgetti, Chief Racing Revenue Officer of Scuderia Ferrari HP, expressed that the collaboration reflects the team’s willingness to embrace emerging technologies that align with their forward-looking philosophy. With the approach of a new era in motorsport defined by the 2026 FIA regulations, the alliance demonstrates a readiness to explore cutting-edge innovation both on and off the track.
Giorgetti highlighted that selecting a partner in the crypto exchange space allows the team to recognize the sector’s transformative potential and connect with wider global audiences through new digital experiences. Over the coming years, fans can expect to engage with the brand across a variety of racing events, digital platforms, and global content as the partnership evolves.
About BingX
Founded in 2018, BingX is a leading crypto exchange and Web3-AI company serving a global community of over 40 million users. The company caters to users of all experience levels, from beginners to professionals, and is committed to building a trustworthy, intelligent trading platform. In addition to being the first official crypto exchange partner of Scuderia Ferrari HP as of 2026, the company has served as the principal partner of Chelsea Football Club since 2024.
Source: Press Release
