botim, the flagship platform of Astra Tech, has integrated Microsoft Azure’s Voice Live API to significantly advance its artificial intelligence capabilities. This move aims to deliver more seamless and human-centric user experiences as the platform evolves into a fintech-first, AI-native service bridging communication and finance.
Leading AI Adoption in MENA
As one of the first platforms in the MENA region to integrate Microsoft’s Azure Voice Live API from the Azure AI Foundry, botim is positioning itself as an early adopter of advanced AI technology. This integration aligns with the broader partnership between its parent ecosystem G42 and Microsoft, which aims to accelerate secure AI innovation across the UAE.
The timing is critical, with the UAE’s AI-in-finance sector projected to grow from $67 million in 2023 to $514 million by 2032, reflecting the increasing demand for AI-driven customer experiences and operational efficiencies in the financial industry.
Humanizing Fintech with Voice AI
The integration enables low-latency, high-quality speech-to-speech interactions within botim’s AI assistant. Users can now engage with the platform more intuitively, replacing complex menu navigation with simple, real-time voice commands.
This multilingual voice assistant allows users, including those with limited digital literacy or language skills, to effortlessly complete tasks such as money transfers and service requests through natural conversation. The technology makes the app more accessible and user-friendly for its diverse user base.
“Our early adoption of Microsoft’s Voice Live API reflects our commitment to lead with purpose, through the integration of meaningful AI into people’s everyday lives,” said Sacha Haider, Chief Strategy Officer at Astra Tech | botim.
“The integration of real-time voice AI reflects our commitment to innovation and inclusion, making essential financial services more intuitive, human, and accessible to all. By simplifying how people connect and transact, we’re redefining what it means to connect and transact in a digital world.”
A Strategic Push into a Growing Market
By activating Azure’s conversational AI technology, botim is delivering future-ready voice innovation to a rapidly expanding market. The UAE’s fintech sector is estimated to reach a value of $6.43 billion by 2030. The integration is now live within botim’s AI, enabling users to make money transfers, initiate calls, and chat seamlessly.
About botim
botim is evolving into a fintech-first, AI-powered ecosystem, simplifying how people pay, transfer, lend, and manage everyday services within a single trusted platform. Built on a foundation of secure communication, botim serves over 150 million users across 155 countries, including more than 8.5 million in the UAE. With embedded infrastructure powered by botim money, the platform is integrating digital payments, personal finance tools, and AI-led experiences to make everyday transactions more seamless, inclusive, and human.
About Astra Tech
Astra Tech is a UAE-based consumer technology company transforming how intelligence reaches everyday life. As the consumer subsidiary of the G42 ecosystem, Astra Tech delivers AI-powered services that blend communication, finance, and essential digital tools into one seamless experience. From regulated fintech infrastructure to AI-native platforms, the company is building an integrated ecosystem where innovation becomes both practical and personal.
Source: Zawya
