Careem, the Middle East’s premier super app, has announced its official launch on the Huawei AppGallery, a strategic move that significantly expands its digital footprint across the region. The partnership grants up to 90 million Huawei device users direct access to Careem’s extensive suite of services, including ride-hailing, food and grocery delivery, digital payments, and home services.
A Strategic Partnership for Regional Dominance
This collaboration marks a pivotal step for both companies. For Careem, it unlocks a massive new distribution channel, reinforcing its presence in 10 key markets such as the UAE, Jordan, and Saudi Arabia. By being natively available on Huawei devices, Careem can reach a wider audience and further embed itself into the daily lives of consumers.
For Huawei, integrating a regional heavyweight like Careem is crucial for strengthening its Huawei Mobile Services (HMS) ecosystem. The partnership enhances the value proposition of its AppGallery, making Huawei devices more compelling for customers in the MENA region by offering essential, localized applications.
Enhanced User Experience with HMS Integration
The launch goes beyond a simple app listing. Users downloading Careem from the AppGallery will benefit from a deeply integrated experience powered by Huawei’s native services. This includes seamless navigation through Petal Maps, access to secure payment gateways, and optimized performance tailored for HMS devices, ensuring a smooth and reliable user journey from start to finish.
Future of the Collaboration
Both Careem and Huawei have signaled that this launch is just the beginning of a deeper technological alliance. Future plans include developing smartwatch functionalities, allowing users to access services directly from their wrists. The integration will also explore Huawei’s Atomic Services, a feature designed to deliver more fluid and interconnected experiences across multiple devices for both daily commuters and regional travelers.
About Careem
Careem is the everyday Super App for the greater Middle East region, providing a wide range of mobility, delivery, and financial services. Its mission is to simplify and improve the lives of people and build an awesome organization that inspires. Founded in 2012, Careem operates in over 100 cities across 12 countries and has created over one million income-generating opportunities in the region.
Source: MEA TechWatch
