In a significant move to bolster female entrepreneurship within the MENA region’s rapidly growing financial technology sector, CEO Women has announced the launch of the “She FinTech” initiative. The program is one of the largest regional competitions designed to empower women in digital innovation, offering a total prize pool of $120,000 in financial and technical support for women-led startups.
A $120K Boost For Innovative Business Models
The She FinTech initiative provides a substantial support package valued at $120,000. This is strategically divided into $50,000 in direct financial grants and $70,000 in technical and advisory support delivered by international experts. The program aims to catalyze business models that are driving digital transformation and amplify the role of women in creating tech solutions with lasting economic and social impact.
Mona Mourad, Founder and CEO of CEO Women, stated, “She FinTech is a core platform to enhance women’s presence in the digital and financial sectors. Our vision is to create opportunities for regional growth and expansion for women-led startups.”
Fostering Regional Expansion And Collaboration
The competition is open to female entrepreneurs from all countries across the Middle East and North Africa, positioning it as one of the most extensive women-focused FinTech contests in the region.
Beyond the financial prize, the initiative includes an international acceleration program, mentorship from a global network of experts, and opportunities for participants to pitch to international investors. The overarching goal is to cultivate an interconnected regional network that facilitates knowledge sharing and cross-market expansion for female founders. The winning startups will be announced during a closing ceremony at the CEO Women 2026 conference in Cairo.
Building On A Legacy Of Empowerment
Since its inception in 2020, the CEO Women conference has established itself as a leading regional platform supporting female leadership and entrepreneurship, attracting representatives from over 30 countries. Initiatives like She FinTech are seen as a cornerstone in addressing the representation gap for women in the digital economy and unlocking their full potential in high-growth sectors.
About She FinTech
She FinTech is a major regional initiative launched by CEO Women to accelerate the growth of women-led startups in the financial technology sector across the MENA region. Through a competition, acceleration program, and mentorship, it provides a comprehensive support system, including a $120,000 prize pool, to help female founders scale their businesses and drive innovation in the digital economy.
Source: CNN Business Arabic
