Join Montajat Events for an exclusive evening as they host Bader Almubarak, Co-founder of Soum, Saudi Arabia’s fast-growing recommerce marketplace. This is a rare opportunity to get an unvarnished, “not by the book” look into the journey of building a pioneering digital platform that successfully tackled the region’s trust deficit in the secondhand market. Founders, product leaders, and aspiring entrepreneurs in the Kingdom cannot afford to miss this deep dive into product strategy, hyper-scale culture, and market dynamics.
Event Details
- What: Fireside Chat/Talk on Building a Recommerce Unicorn
- When: Monday, November 10 (2025)
- Time: 7:00 PM – 9:00 PM GMT+3 (Doors open 7:00 PM)
- Where: CODE, Riyadh, Saudi Arabia
- Focus Areas: Marketplace Economics, Product Scaling, Startup Culture, KSA Market Opportunity
About The Event
This session goes behind the scenes of Soum, a Riyadh-headquartered marketplace founded in 2021 that has since secured $18 million in Series A funding and achieved massive growth by focusing on trust, convenience, and transparency in the secondhand products market. Soum initially specialized in electronics but is now expanding into high-value categories like automobiles and collectibles, tapping into a $40 billion regional market. The event promises to be an honest recount of the foundational decisions and iterative processes that define a successful high-growth technology company in the Middle East.
Featured Speakers
- Bader Almubarak: Visionary Technologist, Entrepreneur, and Co-founder of Soum. Bader brings a solid background in electrical engineering and strategy consulting (including experience at McKinsey & Company). He is one of the key leaders who guided Soum to achieve a 40x sales increase and surpass 4 million app downloads in Saudi Arabia.
What to Expect
The structured agenda is designed to offer maximum insight, followed by a crucial networking period.
- From Idea to Reality: How the vision for Soum was born, key early decisions, and the unique Saudi market dynamics that created the opportunity.
- Product Strategy Deep Dive: Learn how Soum’s product roadmap evolved, the critical balance between speed and building customer trust (e.g., through features like a one-year warranty and a 10-day exchange policy), and the strategy for moving beyond core electronics into new verticals.
- Building the Product Team: Insights on scaling a product organization, the hiring strategy for mission alignment, and fostering a culture of fast execution and quality.
- Soum’s Hyper-Scale Culture: A look at the core values, behaviors, and ways of working that underpinned and sustained Soum’s explosive growth.
How to Attend
This is a physical event taking place at CODE in Riyadh. Secure your spot to join the community of founders and product professionals eager to learn from one of the region’s most exciting startup success stories.
Learn More: Montajat | منتجات
