Creators HQ, the first dedicated hub for creators in the UAE and the Middle East, has announced a major collaboration with Amazon Ads to launch the Amazon Creators Foundry. The new initiative, unveiled at the 1 Billion Followers Summit in Dubai, is designed to empower UAE-based content creators to launch and scale their own product lines on Amazon.ae.
From Content To Commerce
The Amazon Creators Foundry addresses a significant evolution in the creator economy, where influencers are increasingly transitioning into entrepreneurs and brand owners. The initiative aims to bridge the gap between content creation and e-commerce by providing the necessary tools and infrastructure for creators to transform their audience insights into tangible products.
Rayan Karaky, Managing Director of Amazon Ads in EMEA and Southeast Asia, commented on this trend, stating, “The creator economy is entering a transformative phase where influence meets innovation. Creators understand their audiences better than anyone—they know what truly resonates, what’s missing, and what their communities want.”
He added, “Amazon Creators Foundry bridges the gap between these unique insights and commercial success. We are proud to collaborate with Creators HQ to provide creators in the UAE with the support they need to transform their creative visions into thriving businesses that serve millions of customers on Amazon.ae.”
A Comprehensive Support System
Eligible participants from the Creators HQ network will receive end-to-end support, leveraging Amazon’s extensive e-commerce expertise. The program includes comprehensive education and mentorship on online retail fundamentals, product ideation, customer acquisition strategies, and digital brand building.
Creators will be able to establish their own dedicated storefronts on Amazon.ae and will receive Amazon Ads credits to boost visibility and reach new customers. Furthermore, the initiative offers a pathway to global expansion, allowing creators to list their products on Amazon stores worldwide and connect with hundreds of millions of international customers.
Bolstering The UAE’s Creator Economy
This collaboration reinforces the UAE’s strategic goal of becoming a leading global destination for the creator economy. By providing a structured pathway for digital entrepreneurs to build sustainable businesses, the initiative directly supports the country’s vision for a thriving digital ecosystem.
Her Excellency Alia Al Hammadi, Vice Chairperson of the UAE Government Media Office and CEO of the 1 Billion Followers Summit, said, “The UAE has established itself as a global destination for the creator economy, and initiatives such as Amazon Creators Foundry demonstrate how this vision is being translated into tangible opportunities for digital entrepreneurs. By empowering creators to build sustainable online businesses on Amazon.ae, we are not only supporting individual success stories, but also nurturing a new generation of innovators who will help shape the future of commerce and drive the growth of the UAE’s digital economy.”
About Amazon Creators Foundry
Powered by Amazon Ads in collaboration with Creators HQ, the Amazon Creators Foundry is an initiative designed to enable UAE-based content creators to launch and scale their own products on Amazon.ae. It provides creators with education, mentorship, infrastructure, and marketing tools to transform their ideas into successful e-commerce brands, unlocking new revenue streams and delivering unique products to customers.
Source: Zawya
