Leading UAE-based telecommunications and digital services provider, du, has announced a strategic partnership with Dubai SME, the agency of Dubai’s Department of Economy and Tourism responsible for SME development. The collaboration, unveiled at the 45th edition of GITEX GLOBAL 2025, launches an integrated initiative designed to empower Emirati-owned small and medium-sized enterprises through mentorship, funding opportunities, and advanced digital solutions.
A Strategic Alliance For Emirati Founders
The initiative combines du’s extensive expertise in digital transformation and telecommunications with Dubai SME’s vast government support network to create a practical, hands-on approach to SME development. It will provide Emirati entrepreneurs with direct access to industry experts for strategic business guidance, alongside a specialized welcome package co-developed by du Business and Dubai SME to offer immediate support for new ventures from their inception.
“The partnership with Dubai SME embodies our commitment to being more than just a leading telecommunications service provider,” said Karim Benkirane, Chief Commercial Officer at du. “By integrating our expertise in digital infrastructure with the deep knowledge of the local business environment that the Foundation possesses, we are helping to create practical paths that help SMEs grow and expand in a fast-paced competitive environment. This initiative demonstrates how public-private collaboration can have a tangible and sustainable impact in supporting the business community.”
Leveraging AI and Digital Solutions
At GITEX GLOBAL 2025, du is showcasing a comprehensive AI platform under the theme “AI is not just the future… with us, we create your next step.” The platform features a suite of tools tailored for SMEs, including AI-powered chatbots enabling 24/7 customer service, automated operational processes for managing inventory and maintenance with minimal human intervention, and API gateways for seamless AI integration into existing systems.
Furthermore, AI-driven video analytics applications will help SME retailers monitor customer behavior, optimize store layouts, and enhance security without the need for expensive traditional systems. Addressing key concerns around data security, du’s leading capabilities in sovereign and local cloud data hosting provide SMEs with secure, compliant, and scalable access to enterprise-level AI tools.
A Holistic Approach to SME Development
Beyond technology, the partnership includes specialized training workshops focused on improving operational efficiency and developing growth strategies. Qualified SMEs will also gain access to grants and financial support. A key component of the initiative is an innovative lead-sharing mechanism designed to connect startups with potential business opportunities, fostering growth and market expansion.
Ahmed Al Room Al Muhairi, Acting CEO of Dubai SME, stated, “Our partnership with du provides real support for Emirati SMEs by combining government resources with advanced digital infrastructure. This collaboration ensures that our members receive the financing, guidance, and technological tools they need to expand with confidence and efficiency. Together, we are building a stronger and more resilient ecosystem that contributes effectively to achieving the economic diversification goals of the UAE.”
About du
As a leading telecommunications and digital services provider, du offers a wide range of innovative solutions in mobile, fixed, broadband, ICT, and digital financial services. With a “digital-first” strategy supported by a superior fiber network and 5G technology, du enables government entities, enterprises, and individuals to advance technologically. By collaborating with a dynamic network of partners, the company enhances operational excellence across all business sectors, contributes to community prosperity, and helps build a more connected and advanced digital future in the UAE.
Source: Zawya
