e& money, the fintech arm of e& life, has announced a strategic partnership with global cryptocurrency platform Crypto.com. The collaboration is set to advance the UAE’s crypto ecosystem by integrating digital asset services directly into the e& money platform.
A Strategic Push Into Crypto Services
Under the new agreement, e& money will explore leveraging Crypto.com’s comprehensive crypto-as-a-service solution. This will allow the UAE-based fintech leader to incorporate a suite of digital asset services into its own product offerings and treasury functions, marking a significant step towards mainstream crypto adoption in the region.
Phased Integration Starting With Trade Execution
The partnership’s initial focus will be on trade execution. This phase will provide e& money with single-point access to the deep global liquidity available on the Crypto.com Exchange, a leading cryptocurrency exchange by spot market volume. Subject to regulatory compliance, both companies may expand the collaboration to include custody and payment integrations in the future.
Leadership on a Digital Commerce Vision
The partnership aims to combine Crypto.com’s deep expertise in the digital asset space with e& money’s extensive market reach and user base in the UAE.
“We are continuously building towards providing consumers more ways to access and utilise cryptocurrencies in their everyday lives,” said Eric Anziani, President and Chief Operating Officer of Crypto.com. “We are excited to partner with a market leader in e& money that also shares our vision for an accessible, safe and secure digital commerce ecosystem.”
Melike Kara Tanrikulu, CEO of e& money, echoed this sentiment, highlighting the direct benefit to their customers.
“This partnership represents a significant step forward for e& money as we integrate innovative, cryptocurrency-enabled financial services into our offerings,” said Tanrikulu. “Together with Crypto.com, we aim to deliver real-world utility that drives value for our customers and partners alike.”
About e& money
e& money is the fintech arm of e& life, a business pillar of e&, and the first digital wallet to be licensed by the Central Bank of the UAE. The platform aims to revolutionize customer experiences with its innovative financial super app marketplace, connecting and empowering individuals and businesses through a seamless and secure digital financial ecosystem.
Source: Fintech News AE
