e& UAE, the flagship telecom arm of global technology group e&, has partnered with international AI solutions company Open Innovation to publish a joint white paper titled, “GenAI Adoption: A Strategic Blueprint for the Future.” The comprehensive guide is designed to provide a practical roadmap for organisations across the MENA region and beyond to harness the transformative potential of Generative AI (GenAI).
An AI-Powered Telco Roadmap
The white paper aligns directly with e& UAE’s ongoing AI-Powered Telco Strategy, which focuses on embedding GenAI across all layers of its operations to enable autonomous operations, hyper-personalised consumer experiences, and advanced AI infrastructure. The document highlights the technological foundations, security requirements, deployment models, and future prospects of GenAI, offering tangible guidelines for enterprise adoption.
Marwan Bin Shakar, Acting Chief Technology and Information Officer at e& UAE, stated, “Generative AI is central to our transformation journey at e& UAE. This white paper with Open Innovation reflects both our strategy and our commitment to leading the AI-Powered Telco transformation with trust, agility, and innovation.” He noted that the paper shares evidence from their own deployments, including sovereign multi-GPU infrastructure, an AI governance platform compliant with PDPL and GDPR, and results from over 1,100 AI use cases that have reduced network incidents and repair times.
Key Insights For Enterprise Adoption
The blueprint provides actionable insights for businesses looking to integrate GenAI at scale. It emphasises that success requires a holistic approach that includes infrastructure, governance, talent, and culture. Key takeaways include:
- Strategic Implementation: GenAI should be treated as a core strategic enabler aligned directly with business goals to enhance efficiency and innovation.
- Optimal Deployment: On-premises and sovereign hybrid multi-cloud deployments are identified as critical for regulated industries where data control, compliance, and sovereignty are paramount.
- Robust Governance: The guide stresses the need for multi-layered security safeguards, ethical frameworks, and continuous monitoring to ensure trusted and responsible AI adoption.
- Future-Ready Leadership: Organisations are urged to proactively upskill their workforce and foster an innovation-first culture to remain competitive in a rapidly evolving landscape.
Monetisation And Future Outlook
Beyond implementation, the white paper outlines clear monetisation pathways for businesses leveraging GenAI. It details opportunities in offering GPU-as-a-Service, LLM-as-a-Service, AI-as-a-Service, and RPA-as-a-Service. Dr Abed Benaichouche, CEO and Co-founder of Open Innovation, added, “This joint white paper provides organisations with a practical blueprint for adopting Generative AI. By combining deep industry expertise with forward-looking strategy, it demonstrates how AI can unlock measurable value while addressing the critical challenges of governance, sovereignty, and skills.”
About e& UAE
e& UAE is the flagship telecom arm of e& in the UAE, built on a 5-decades legacy of connectivity excellence. Our mission is to deliver world-class superior connectivity experiences that fuel the UAE’s future-focused innovation. Leveraging the latest world-class technologies, e& UAE aims to transform lives and industries, turning every connection into an opportunity for growth and every interaction into a transformative possibility. We are focused on expanding our core services and digital marketplaces by enriching consumer value propositions that cater to new lifestyles and emerging demands beyond core telecom services, including health, insurance and gaming. As a trusted enterprise partner, e& UAE continues to power entire industries with 5G and AI, delivering a tailored ecosystem of solutions to meet their connectivity needs and more, empowering them to automate, innovate, transform, and scale.
Source: Zawya
