Egyptian SaaS company FitXpert, a provider of operational and technology solutions for the fitness and nutrition sector, has successfully closed a seven-figure strategic investment from Foras Investment. The funding marks a significant milestone for the company, poised to fuel product development and accelerate its expansion across the regional fitness market.
The investment, completed under the 0107 Invest initiative, highlights a growing investor appetite for vertical SaaS companies that have established market traction and are building critical infrastructure for specialized sectors like wellness and lifestyle.
Digitizing the Fitness Economy
Founded by Salah Selim and Mostafa Mahmoud, FitXpert has developed an end-to-end software platform tailored for fitness trainers, nutrition centers, and clinics. The company addresses a key industry challenge by replacing fragmented, manual workflows with a unified, scalable digital system designed to enhance both operational efficiency and the end-client experience.
FitXpert’s platform allows professionals to manage clients, create customized training and nutrition programs, monitor progress, and handle follow-ups through a single digital interface. By centralizing these core functions, the company is professionalizing service delivery in a sector that has historically depended on disconnected tools and informal processes.
A Strategic Partnership Beyond Capital
Salah Selim, Founder of FitXpert, emphasized that the deal represents more than just a financial transaction. He noted that the partnership with Foras Investment and its owner, Mohamed Abouelnaga Negaty, is a powerful endorsement of the company’s long-term vision.
“FitXpert is moving into a phase that goes well beyond a single product, with a focus on setting new operational standards for the industry,” Selim stated.
Co-Founder Mostafa Mahmoud added that the partnership delivers immense strategic value through industry expertise, networks, and accelerated decision-making. Following the investment, the company’s priorities include expanding its product suite, solidifying institutional partnerships, and fast-tracking regional growth.
Investor Confidence and Gulf Expansion
Mohamed Aboulnaga Negaty, owner of Foras Investment, explained that the deal aligns with his focus on technology-driven sports businesses. He highlighted that the 0107 Invest initiative created an opportunity to back an entrepreneur from Mansoura, a personal connection that resonated with him.
“FitXpert’s performance and team stood out during the evaluation process, and meeting the founders reinforced my confidence in the company’s ability to scale,” Negaty remarked. He added that the partnership will be instrumental in supporting FitXpert’s strategic entry into the Gulf, enabling the company to tap into more mature and high-spending fitness ecosystems.
About FitXpert
FitXpert is an Egyptian software-as-a-service (SaaS) company providing a comprehensive management platform for fitness and nutrition professionals. Its technology enables trainers and clinics to streamline operations, manage client relationships, and deliver professionalized services through a unified digital system.
Source: Arab Founders
