Egyptian AI startup Zaher AI has announced ambitious plans to expand its client base to 10,000 small and medium-sized enterprises by the end of the year. To fuel this growth, the company is preparing to close a funding round of between $1 million and $2 million by the end of 2024 or early 2025.
Co-founder Anwar Ali revealed that the platform officially launched at the beginning of this year following a successful six-month beta phase with select clients, which yielded impressive technical and commercial results. The company is now setting its sights on regional expansion and the launch of new AI tools designed to enhance business performance.
Pioneering Generative Engine Optimization
Zaher AI operates in the emerging field of Generative Engine Optimization (GEO), helping businesses measure and improve their digital presence within the answers provided by generative AI search engines. As information discovery shifts away from traditional search methods, the platform provides tools for companies to understand how their brand and content, particularly in Arabic, are represented in AI models.
Through intelligent audits, user query simulations, and pattern analysis, Zaher AI delivers data-driven recommendations to boost digital visibility, improve conversion rates, and open up a new growth channel for its clients.
Driving Tangible Growth and ROI
According to Ali, Zaher AI’s tools have already demonstrated significant impact, helping clients increase their profits by as much as 300%. He emphasized that some brands were able to achieve a return of double their investment within the first month of using the platform, highlighting the immediate value AI can bring to commercial performance.
Automating Digital Presence with Advanced AI
The platform currently automates 70% to 75% of its processes, offering analytics on brand visibility, performance improvement suggestions, and content generation to strengthen digital presence.
Looking ahead, the company plans to launch an “AI Optimization Agent,” an advanced tool that will automatically apply optimizations to client websites. Additionally, Zaher AI is developing a new analytical model to directly link technical improvements with actual business revenue.
Forging Strategic Alliances
To support its technical infrastructure, Zaher AI has become an official partner of Amazon Web Services (AWS) and migrated its entire platform to Amazon’s cloud services. The company also plans to join the Amazon Marketplace, enabling customers to directly access its tools.
Ali also disclosed that the startup is pursuing partnerships with major media institutions to leverage AI in measuring brand strength on trusted platforms, further enhancing client visibility online. The company has already gained international recognition through its participation in Web Summit Qatar, an appearance on Season 4 of Shark Tank, and winning second place in the Responsible AI Cup.
About Zaher AI
Zaher AI is an advanced platform dedicated to measuring and enhancing digital visibility within generative AI engine responses. It provides businesses with tools to audit, analyze, and optimize their presence in AI models, particularly for Arabic content, to improve digital engagement and drive commercial growth through Generative Engine Optimization (GEO).
Source: Fintech Gate
