In a significant move set to reshape Egypt’s employment landscape, BasharSoft, the parent company of leading job platforms Wuzzuf and Forasna, has announced its full acquisition of iCareer. The deal brings together BasharSoft’s powerful technology and vast online reach with iCareer’s deep expertise in career consultancy and large-scale employment programs, creating the nation’s largest integrated employment and career services group.
A Strategic Consolidation for Regional Expansion
This acquisition is a cornerstone of BasharSoft’s new strategy to consolidate key players in the JobTech and HR sectors across the Middle East and Africa. While solidifying its leadership position in Egypt, the move is also a clear signal of its regional ambitions. Building on its recent official launch in Saudi Arabia, the company aims to leverage the combined entity’s strengths to penetrate deeper into the GCC markets.
The long-term vision is to become the primary private sector partner for governments in shaping public policy and enhancing labor market efficiency through data-driven insights, upskilling, and improved job matching at scale.
Integrating Technology and Field Expertise
The synergy between the two companies creates a comprehensive ecosystem addressing the region’s core employment challenges. BasharSoft’s platforms, which have connected over 9 million job seekers with 100,000 employers, will now be enhanced by iCareer’s established relationships with universities, government bodies, and top multinational corporations. As part of the deal, BasharSoft also acquired Recruitera, an Applicant Tracking Software (ATS) developed by iCareer.
The integration of Recruitera into Wuzzuf and Forasna will offer employers a streamlined workflow for posting jobs, managing applications, and accessing analytics, significantly boosting recruitment efficiency. For universities, the partnership provides tools to embed practical employability skills directly into their curricula, better preparing graduates for the modern workforce.
From Recruitment to Human Capital Management
With this acquisition, BasharSoft is accelerating its evolution from a recruitment-focused company to a leading Human Capital Management (HCM) powerhouse in the MEA region. The company plans to leverage AI to enhance its matchmaking algorithms, enabling job seekers to create profiles and employers to post jobs with greater ease and accuracy. Having already impacted over 10 million people, the combined entity aims to empower 100 million by 2030. BasharSoft is actively pursuing further acquisitions and is on a clear roadmap to become one of the first Egyptian tech companies to IPO within the next three years, targeting revenues of $25 million and planning to expand its team by 100 professionals.
About BasharSoft
Founded in 2009, BasharSoft is a leading Egyptian employment technology company and the creator of Wuzzuf and Forasna, the country’s top online job platforms. The company has attracted over $10 million in foreign direct investment from notable VCs including 500 Global, EBRD, VNV Global, and Endure Capital. Its platforms have facilitated over 1.4 million hires, serving a network of 9 million users and more than 100,000 employers.
About iCareer
Established in 2012, iCareer is a premier career and HR consultancy firm in the MENA region focused on bridging the gap between education and employment. The company has served over 1.8 million youth and partnered with more than 1,000 employers, universities, and international organizations like the ILO and UN to deliver high-impact employment and career guidance programs.
Source: Zawya
