Cairo-based HR tech startup bluworks, which specializes in workforce management solutions, has successfully closed a $1 million seed funding round. The investment was led by prominent regional VCs including A15, Enza Capital, Beltone Venture Capital, and Acasia Ventures, with participation from strategic angel investors.
Digitizing an Overlooked Market
Launched in 2022, bluworks is tackling a significant challenge within the SME sector: the inefficient management of blue-collar workforces. The startup offers a comprehensive platform that digitizes and streamlines essential HR functions, including employee scheduling, attendance tracking, payroll processing, real-time salary disbursement, and compliance management specifically tailored to Egyptian regulations.
“Blue-collar workforce management is a massive yet overlooked segment, still dependent on pen and paper, spreadsheets, or outdated software,” noted Bassem Raafat, Principal at A15. “bluworks is changing that with a high-engagement platform that streamlines shift management, attendance, payroll, and more, while creating a powerful entry point into a large, hard-to-reach segment that represents the majority of the working population in our markets.”
Driving Economic Inclusion
Investors see bluworks’ mission as crucial for unlocking greater economic productivity and fostering financial inclusion across the region. By providing digital tools to industries heavily reliant on frontline workers, the platform enhances transparency and efficiency for both employers and employees.
“Labour is the backbone of African economies, yet remains underserved by technology,” said Abdelrahman Hassan, Principal at Enza Capital. “bluworks is transforming how millions of frontline workers are paid, managed, and empowered. By focusing on this segment, bluworks unlocks new economic productivity and drives financial inclusion across Egypt and beyond.”
Strategic Growth and Expansion
The new capital injection will fuel bluworks’ three primary strategic objectives. The company plans to deepen its penetration within the Egyptian SME market, enhance its platform’s capabilities, and forge strategic partnerships to offer additional services. The funding also positions the startup for geographic expansion across key MENA markets.
“This investment marks a pivotal step for bluworks,” stated Hussein Wahdan, CEO of bluworks. “We’ve proven the strength of our model in Egypt, and now we’re ready to scale faster—both by deepening our presence locally and by exploring regional opportunities. Our mission remains unchanged: to give companies the tools to manage their workforce more efficiently while creating better outcomes for employees.”
About bluworks
Founded in 2022 by Hussein Wahdan and Farah Osman, bluworks is a Cairo-based HR tech startup focused on modernizing workforce management for blue-collar employees. The platform provides SMEs with a suite of tools to handle scheduling, attendance, payroll, and compliance, aiming to become the digital backbone for the underserved frontline workforce in Egypt and the wider MENA region.
Source: Waya
