Cairo-based e-commerce platform Breadfast has successfully raised $50 million in a pre-Series C funding round. The investment was backed by a prominent group of regional and international investors, including the UAE’s Mubadala Investment Co., Saudi’s Olayan Financing Company, a Saudi billionaire family, and Japan’s SBI Investment Co.
The round also saw participation from the International Finance Corporation (IFC), Y Combinator, Novastar Ventures, 4DX Ventures, and the European Bank for Reconstruction and Development (EBRD). This significant capital injection signals strong investor confidence as the company scales its operations and moves closer to a potential global IPO.
From Bread Delivery To Commerce Super App
Founded in 2017 by Mostafa Amin, Muhammad Habib, and Abdallah Nofal, Breadfast began with the simple mission of delivering fresh bread to customers’ doorsteps. The company has since evolved into a vertically integrated e-commerce powerhouse, expanding its offerings to include groceries, pharmaceuticals, private-label products, branded coffee shops, and financial payment services.
By controlling a significant portion of its supply chain, Breadfast has achieved stronger margin management and greater operational efficiency, setting it apart in a competitive market.
Strategic Funding For Expansion
The new funds are earmarked for several key growth initiatives. Breadfast plans to expand its operational infrastructure and deepen its market coverage within Egypt. The capital will also be used to strengthen its logistics capabilities and to explore strategic entry into new markets across North and West Africa.
This expansion is a precursor to a larger Series C round, which the company anticipates launching in the first half of 2026.
Path To Profitability And IPO
A key driver of Breadfast’s profitability has been its focus on private-label products, which now account for approximately 40% of its grocery sales. This strategy allows for better pricing control and helps bolster its bottom line.
With a reported valuation nearing $400 million in August 2025, this latest funding is expected to further increase its valuation. The company has set an ambitious goal to capture up to 3% of Egypt’s estimated $100 billion grocery market within the next three years, positioning itself as a leading African commerce platform comparable to Latin America’s Mercado Libre.
About Breadfast
Breadfast is an Egyptian e-commerce company founded in 2017. What started as a scheduled bread delivery service has grown into a comprehensive online platform offering groceries, pharmaceuticals, household goods, and financial services. The company operates a vertically integrated model to ensure quality and efficiency as it serves customers across Egypt.
Source: Wamda
