Egyptian fintech startup Easy Cash has announced a major milestone, processing over EGP 1 billion in transactions over the past year. The company, which provides digital payment solutions for small and medium-sized enterprises (SMEs), is now setting its sights on regional expansion into the GCC within the next 12 to 18 months.
In a recent announcement, CEO Murad El Ashry revealed that the platform currently serves a growing network of more than 15,000 active merchants and over 500,000 end users. He emphasized that the company’s vision extends beyond being a simple payment gateway, aiming instead to build a fully integrated digital financial infrastructure that enables businesses to thrive in the digital economy.
Fueling SME Growth
Easy Cash attributes its significant growth to a combination of strategic factors. The EGP 1 billion milestone marks a turning point for the company, signaling a new phase of expansion driven by product diversification, including payment links, subscriptions, and event ticketing solutions.
El Ashry highlighted four key pillars of this success: a sharp strategic focus on the underserved SME sector, continuous improvements in transaction success rates, faster technological development compared to larger incumbents, and a diverse product suite tailored to merchant needs. This has led to a multi-fold increase in transaction volumes and higher frequency rates, indicating strong customer retention.
Tapping Into Egypt’s Digital Potential
Despite its rapid growth, El Ashry believes the company is just scratching the surface of the Egyptian market’s potential. Citing key market indicators, he noted that with over 60% of transactions still conducted in cash and more than 3 million SMEs in need of digital financial services, the opportunity is immense.
“We believe Egypt is still at the early stages of its financial digital transformation journey, which creates significant growth opportunities,” El Ashry stated. The country’s double-digit annual growth in e-commerce and increasing adoption of digital services further bolster the case for domestic potential.
GCC Expansion On The Horizon
Looking beyond Egypt, Easy Cash is actively planning its entry into key Gulf markets. The company is studying strategic partnerships to facilitate its expansion into Saudi Arabia, the UAE, Qatar, and Kuwait within the next 18 months. The Saudi market, valued at tens of billions of dollars annually, is a particularly attractive target.
Navigating Competition With Agility And Innovation
While the fintech space is highly competitive, El Ashry is confident in Easy Cash’s ability to stand out. The company differentiates itself through its speed of innovation, operational efficiency, and a deep understanding of SME requirements, offering flexible solutions and direct technical support.
“We compete on efficiency and agility—not just size,” he said.
The company is tackling challenges like regulatory changes and limited digital awareness by focusing on innovation. Current development is centered on QR-based consumer payment solutions, AI-powered analytics tools for merchants, and advanced fraud detection systems. Underscoring the importance of security, El Ashry confirmed the company’s full compliance with PCI standards and its use of end-to-end data encryption and real-time monitoring to protect user data.
“Trust is the real capital in the digital payments industry,” El Ashry concluded. “We do not see Easy Cash as merely a payment processing company, but as a digital financial infrastructure capable of empowering millions of businesses across the Arab region to grow in the modern economy.”
About Easy Cash
Easy Cash is an Egyptian financial technology company focused on empowering small and medium-sized enterprises (SMEs) with digital payment solutions. The platform provides a comprehensive suite of tools, including payment links, subscription management, booking systems, and APIs, designed to help businesses scale and operate efficiently within the digital economy.
Source: Zawya
