EFG Hermes, a leading investment bank and part of EFG Holding, has significantly expanded its retail investment offerings by launching five mutual funds on its EFG Hermes ONE application. This strategic move by its asset management arm aims to provide retail investors with direct access to institutional-grade, professionally managed investment products through a single, streamlined digital platform.
The launch is designed to simplify the investment journey for a broader user base, offering a range of expert-led managed funds that cater to multiple risk profiles and financial goals. By consolidating access and decision-making, the app removes traditional complexities, enhancing convenience and accessibility for investors across Egypt.
Unlocking Diversified Investment Options
The five new funds provide a comprehensive suite of options, allowing investors to allocate their capital based on needs ranging from daily liquidity and income generation to portfolio diversification and long-term growth. The platform now offers seamless access to the following funds:
- Money Market Fund (EFG Hermes MM): A low-risk fund designed for cash management, offering daily liquidity and competitive short-term yields.
- USD Fixed Income Fund (EFG Hermes FI USD): A dollar-denominated fund aimed at preserving and growing wealth in USD assets, with exposure to instruments like Egyptian Eurobonds.
- Gold Fund (EFG Hermes GLD): Provides liquid exposure to gold, serving as a hedge against economic uncertainty without the challenges of physical ownership.
- Equity Fund (EFG Hermes EQ): An actively managed portfolio focused on the Egyptian Exchange, targeting long-term capital appreciation through diversified equity exposure.
- Islamic Equity Fund (EFG Hermes EQ – Shariah): Offers Shariah-compliant exposure to listed Egyptian equities, seeking long-term growth through active stock selection.
Simplifying Access to Capital Markets
The ONE app is positioned as a comprehensive tool to widen participation in Egypt’s capital markets. By lowering financial barriers and offering an intuitive user experience with real-time data and customizable watchlists, the platform promotes greater financial inclusion. This initiative is expected to attract a new wave of investors to the Egyptian Exchange, contributing to overall economic growth.
Karim Zaafan, Managing Director at EFG Hermes Asset Management, commented on the launch: “By making these funds available through EFG Hermes ONE, our trusted, award-winning digital investment platform, we’re giving more people a straightforward way to access institutional-quality investment solutions. Our goal is to empower investors with options that cater to a broad spectrum of risk appetites without requiring a large starting amount, so anyone can begin with an amount that fits their means.”
About EFG Hermes
EFG Hermes, part of EFG Holding, is the leading investment bank franchise in Frontier and Emerging Markets (FEM). It provides a wide range of financial services, including asset management, investment banking, securities brokerage, and private equity. The firm is renowned for its deep expertise and extensive network across the MENA region and beyond, serving a diverse client base of corporations, financial institutions, and high-net-worth individuals.
Source: Waya
